How Employee Engagement Helps Drive the Success of Your Marketing Efforts

Image emplyee-marketing.jpg

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re a flight risk. In fact, Gallup’s research also revealed that 51% of employees are actively looking for a new job or watching for openings. Furthermore… Read Entire Story

What All Marketers Can Learn from Fast Food Giants Crushing Twitter

Image Fast-Food-Brands-Crushing-Twitter.jpg

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018. But increasing adoption and content saturation, as well as changing algorithms and the rising tide of paid social advertising, means all brands are facing stiff … Read Entire Story

Report: What Marketers Need to Know About the ‘State of Video Marketing’

Image state-of-video-marketing.jpg

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos related to a product or service before visiting a store. But as more brands and marketers jump on the video content marketing bandwagon, it’s more important than ever to examine your strategy to ensure you’re getting the most out of your efforts. And a great starting point is to get the lay of the current video marketing land and emerging trends.   Thankfully, Demand … Read Entire Story

How We’re Building a Content Marketing Dream Team

Image content-marketing-dream-team.jpg

A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to meet people where they are and when they’re searching. As a result, brands and agencies alike are on the lookout for savvy, driven content gurus with proven writing, planning and strategy skills to add to their marketing teams — including TopRank Marketing. Our agency was born when digital was the new kid on the block — and before modern content marketing came roaring onto the scene. We’ve rolled with… Read Entire Story

How to Make the Switch to Content-Driven SEO #MNBlogCon

Image Josh-MNBlogger-Conference-2017.jpg

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd with his unique brand of wit, creativity, mad content marketing expertise, and numerous “cats with hats” references, Josh delivered a The Good Place-themed presentation titled: “The Good News About Creative Content: From SEO-Driven Content to Content-Driven SEO.” As someone who spent 12 years as a creative comedy writer for a video game called The Kingdom of Loathing, Josh said he was terrified by the concept of SEO-driven content when he made his transition into content marketing. “The worst content to write, and the worst… Read Entire Story

Will More Tweet Space Equal More Value for Your Twitter Audience?

Image 280-characters-twitter-value.jpg

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean),” the company said in a press release on its blog. “Although this is only available to a small group right now, we want to be transparent about why we are … Read Entire Story

Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

Image generate-content-ideas-tools.jpg

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — and you feel more and more pressure to create content in less time — you’re likely looking for quick and dirty ways to create SEO-friendly, best-answer content that doesn’t require loads of your precious time. As a result, your first stop on… Read Entire Story

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

Image cmworld-wrap-up-2017.jpg

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting and inspiring. And the TopRank Marketing team was out in full-force, providing live coverage, learning from some of the best in the business, dancing to 80s classics and making new connections. While it’s nearly impossible to distill all the inspiring insights we collected during the event into this one… Read Entire Story

Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld

Image cmw-presentation-Lee-Odden.png

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all looking for insight to define, refine or inspire their influencer marketing journey. While Lee covered influencer marketing trends, tools and interesting B2B and B2C case studies, much of the presentation focused on five best practices for creating a dynamic influencer marketing program with the perfect balance of great content and strong influencer relationships. What are those five best practices? Read on to… Read Entire Story

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Image Dan-Gingiss-Behind-the-Marketing-Curtain.png

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of order when it comes to customer service. For social media wiz Dan Gingiss, McDonald’s Corporation’s Senior Director of Global Social Media, customer service is arguably one of the most important pieces of social media marketing… Read Entire Story

6 Quick & Dirty SEO Research Tips for B2B Content Planning

Image SEO-tips-for-content-planning.jpg

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching. As a result, striking that “perfect balance” between SEO and user experience is a must—and that perfect balance is rooted in the content planning stage. “SEO needs to be baked into… Read Entire Story

Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

Image Tim-Washer-behind-the-curtain-2-1.jpg

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away. So, how can we take to the sky and get our audience to surrender to our content? By crafting a  narrative… Read Entire Story