CEO-ing Your Business: The 3 Metrics that Matter (FS212)

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In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance, team building, and on and on. This week only! We’re offering a very special discount on Fizzle membership. Get a full year of Fizzle for the price of 7 months. Get hundreds of hours of video training, … Read Entire Story

5 Business Boosters Guaranteed to Give You a Competitive Advantage

Inside Fizzle there’s a course called “Choosing a Topic.” This is one of our most popular courses, and it’s at the beginning of the roadmap. This course helps people in three different situations starting out on the entrepreneurial path: “I have too many potential business ideas and don’t know how to choose just one.” “I don’t have any ideas, how do I come up with a good one.” “I have my heart set on this one idea, is it any good?” The course guides people through a series of lessons aimed at helping them choose the best business idea for them, based on several essential criteria. One… Read Entire Story

Why “Follow Your Passion” is Essential But Terrible Advice (and What to Do Instead) – FS201

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We’ve all heard it before. You should “follow your passion” if you want to be happy and successful in life. But what if you don’t know what your passion is? What if you have multiple passions? What if your passion doesn’t seem attainable or if there’s no money in it? Within the Fizzle team, we believe “follow your passion” is essential advice, but it can also lead to plenty of frustration, dead ends and wheel-spinning existentialism. This is the subject of this week’s podcast episode, where Chase, Steph and Corbett explore why follow your passion is essential advice, when it can be terrible advice, and what you should do instead. It’s better to listen on the go! Subscribe on… Read Entire Story

Fizzle is Hiring! Web Developer Needed

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At Fizzle, we’re focused on helping our members earn a living doing something they love. Our courses and community are designed to help these members make smart progress while supporting each other in a fun environment. Our team is now working on an exciting new software project. We need a strong client-side developer to do some of the heavy lifting for us. This project is top secret, so we can’t reveal all of the details until we interview you, but we can tell you some of the technologies involved. This is a real-time communications project. We’re in the prototyping phase currently, and our client stack is built on VueJS, Socket.io, Babel and Webpack… Read Entire Story

10 Trends in Small Internet Business for 2017 and Beyond

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I’ve been building businesses on the Internet since 2004. Before that I worked in technology through the first Internet bubble. I’ve raised venture capital, worked in Fortune 500 companies, been a freelancer, and bootstrapped to multiple millions in revenue. Over the years and through many roles in many different kinds of businesses I’ve seen lots of things change, while plenty of other things stay the same. Now, as we move into a new year, one filled with plenty of uncertainty and fear for many, I want to reflect on some trends I see happening for small online businesses in 2017 and beyond. What follows are 10 trends we see today on the Fizzle team. Half are developing trends… Read Entire Story

10 Really Great Email Newsletters

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Email newsletters can be a great way to grow an audience and keep them engaged. If you’re working to grow an audience through email, offering an email newsletter instead of the traditional subscriber giveaway is an option worth considering. With a standard opt-in gift, after you’ve delivered the initial offer, you have to decide what else you’ll send to keep your audience engaged. With a newsletter, there is less question about what you’ll send and how … Read Entire Story

5 Ways to Earn More Revenue from an Existing Product

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On this week’s episode of Lifestyle Business Weekly, we answer a great question from listener Paul Minors: I’d love some help with growing product revenue. I’d love to hear your advice around the steps you would take after launching a digital product to get more revenue from it. Note: if you haven’t heard Lifestyle Business Weekly before, it’s a weekly podcast and curated email that I (Corbett) created last year. It’s a quick show (10-15 minute episodes) made for people who want to build businesses around … Read Entire Story

7 Truly Simple Minimum Viable Product Ideas for Your First Product Launch

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You’ve heard the advice: when creating your first product, you should aim for a minimum viable product. In other words, the smallest thing you can put out in the world to test whether customers really want it. The minimum viable product (MVP) can be such a useful approach, but it’s also often misunderstood. We launched Fizzle using the MVP approach in just 7 weeks. The key is that your MVP is just a starting point. It’s meant to be a conversation starter focused on filling one specific need. After launching your MVP, the real work begins. From there you talk to customers and find out what they like and don’t like about your meager attempt. You iterate quickly and try… Read Entire Story

A Tribute to Scott Dinsmore and Live Your Legend (FS128)

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Last Saturday, our friend Scott Dinsmore died while climbing Mount Kilimanjaro in Tanzania. He was just 33 years old. Scott and his wife Chelsea were eight months into a year-long trip around the world. Scott was a close personal friend, and a big supporter of the work we do here at Fizzle. Scott’s Live Your Legend blog and community reached hundreds of thousands around the world, and his excellent TEDx talk on finding and doing work you love has been watched nearly three million times. Scott deeply believed we could all change the world simply by doing … Read Entire Story

The 200-Word Guide to Personal Branding

Confused about personal branding? Let’s clear it up in about 200 words. Personal branding means marketing yourself and your career as a brand. You become a brand. Oprah, Richard Branson and Martha Stewart are all examples. Oprah could have called her show “Talk Time.” Instead, she became the brand. Personal branding and regular branding can be used together. Jay-Z is a brand; he also owns the Rocawear clothing line. Why would you want a personal brand? Opportunities: career, business, relationships, recognition. Your personal brand will help you stand out. How do you build a personal brand? Decide what you want to be known for, and what your brand will stand for. Do the work necessary to become truly great at something. Create things … Read Entire Story

Five Ways to Stand Out in a Sea of Noise

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The odds are stacked against you. It’s true. I’m often amazed at how many people decide to try to build small businesses online, despite the odds. Maybe it’s naivete. Maybe it’s egotism. Maybe it’s bravery. Probably it’s a combination of all three. I think you need all three to succeed as an entrepreneur. Here’s how the odds are stacked against you: whatever space or niche or idea you decide to build your thing around, chances are there are hundreds or thousands… Read Entire Story

Something Worth Reading

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Four years ago I wrote a post called Write Epic Shit. I stand behind the sentiment today. Nothing will help you build an audience faster than publishing truly epic content. Epic content is the kind of blog post, (or podcast, video, book, etc.) that makes people think. You have to inspire people. Change lives. Create value. Blow people away with the incredible usefulness of your content. One or two pieces of epic content can launch a career or a business. But the epic content mindset can also be a trap. No one is able to produce epic content every single time. A few seasoned veterans come close, but everyone publishes just passable or even forgettable pieces in between the epic stuff. The trap comes … Read Entire Story