How to Use Numbers Effectively in Your Blog Posts

Image 337bd3f3-879f-4e56-9797-3434c875ddd2_Why20numbers20matter20in20your20blog20posts.jpg

You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: How I Made over $500,000 with the Amazon Affiliate Program (ProBlogger) Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples (Copyblogger) $453… Read Entire Story

How to Use Lists Effectively in Your Blog Posts

Image Use-Lists-Effectivley-in-Blog-Posts.jpg

I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25, publish nothing but list posts. But lists can be useful in any post. Even if they form only a small part of the post, they can still be a crucial tool in making … Read Entire Story

ProBlogger Guide to Black Friday and Cyber Monday Deals for Bloggers

Image 50-percent-off-ProBlogger-Book-Sale.jpg

Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving – from Black Friday to Cyber Monday – does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog.As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018. Some of these plans may involve changing … Read Entire Story

7 Common Newsletter Problems Solved

Image d3205bd9-24e3-4627-89f4-fa5f7ae7d936_720common20newsletter20problems.png

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? If the answer is “Yes”, is it working as well as you’d like? If not, then read on. I know a lot of bloggers find newsletters a bit daunting. And there are some really common … Read Entire Story

Why You’re Not in the Content Business (and Why That’s a Good Thing)

Image create-transformation.jpg

Originally posted as a Facebook update from FinCon in Dallas (video below) In my opening keynote at FinCon last night I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation business’. Great content leaves a mark… Read Entire Story

9 Ways Influencer Outreach Can Help You and Your Blog

Image influencer-outreach.jpg

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode) How to Grow Your Blog by Interviewing Influencers 7 Powerful Non-SEO Reasons to Try Guest Posting But in this blog post I want to talk about why you … Read Entire Story

213: Blogging and Content Marketing: 10 Things To Know

Image elijah-hiett-275782.jpg

10 Things I Wish I Knew About Blogging and Content Marketing When I Started Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. In episodes 204 and 205 I shared some recordings of keynotes I’ve given, and the response from many of you was that you wanted to… Read Entire Story

215: Simplify Your Business and Make More Money Blogging

Image coins-948603_1920.jpg

Ways You Can Simplify Your Business and Increase Your Blogging Profitability Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few … Read Entire Story

How to Create a Reader Avatar for Your Blog

Image How-to-create-a-blog-reader-avatar.jpg

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, … Read Entire Story

214: 4 Realities of Blogging All Bloggers Need to Talk About

Image diary-968603_1920.jpg

4 Difficult Realities All Bloggers Face During a conference last year I was invited to have dinner with three other bloggers who had all been blogging for 5-10 years and were now doing it full-time. It was a fun dinner, and we covered a lot of ground in terms of conversation. But during dessert the conversation got a little deeper as one of them began to share how they were struggling with their … Read Entire Story

212: 7 More Evergreen Content Ideas for Your Blog

Image christin-hume-311286.jpg

Evergreen Content Ideas for Bloggers: Part 2 Today I want to talk about evergreen content, and want to suggest seven more types of evergreen content you might like to try on your blog. This episode is essentially part two of what I started in episode 209, where I suggested the first seven types of evergreen content. But whether you listen to this one first and then that one, or listen to that … Read Entire Story

3 Examples of Content You Can Include in Your Email Newsletter

Image 48bccec8-db05-437b-91df-59735594b7fc_What20should20your20newsletter20include.jpg

This post is part of our Email Newsletter Series So we’ve convinced you that you need a newsletter, Or maybe you already have a mailing list set up and ready to go. Now, what should you send your readers? A lot of bloggers struggle with what to include in their newsletter. Unfortunately, it often leads to them emailing only occasionally – or not at all. If you subscribe to … Read Entire Story