The Right Way To Review 2016 (And no. I won’t ask you to describe your year in one word)

When someone says describe 2016 in one word, the only right response is: “Lol. Shut up.” I mean… Think about it… what good comes from this? “New Beginnings!” “Surprising! “Comfortable!” That’s deep! Maybe you should tattoo it on your forehead or something? No, it’s a big waste of time. And if you see someone telling you to describe it in 3 words, it’s 3 times the waste of time. So, here’s how I review my year. The right way. Step 1: What Went Well? Whether you write it down, or just think about it in your head, you need to ask yourself, “What … Read Entire Story

Why You Should Never Mix “Business” and “Politics” (Business + Politics = Disaster)

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A friend of mine is very political. He also runs an online business. I asked him a simple question: Me: “Why do you mix the two?” Him: “I just can’t keep quiet about…” And I get it. One of the BEST things about “freedom of speech” is having the option to speak up when we believe something isn’t okay. …but when you run an online business, there’s a BIG Problem with speaking up. And that problem is this: This is how the United States voted for this presidential election. 51% voted for one side. 49% voted for the other side. Why is it a problem… Read Entire Story

“Why are sales pages so long? Do people even read it?”

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Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out… It appears those sales pages can actually work, right? “But just because it works doesn’t mean I want to do this! It’s so…. bleah…” And I can relate. I actually felt the same way. Then I had a big AHA moment that changed everything. I want you to take a second … Read Entire Story

Before you write one word of a sales page, do this first…

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And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages. … Read Entire Story

Ever been offered $500 for a $5000 job? Here’s why people think they can under pay you…

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So, you’re a freelancer. And you take great pleasure in doing great work for your clients. But the “good” clients are few and far between. The reality is this: most people contact you and try to pay you $500 for a $5,000 job. HOW ANNOYING, RIGHT? Of course, you hope you never work with someone like this. After all, if they don’t value you and your work, why should you even give them the time of day? But sometimes you “come down a little” because, hey. You got bills to pay. Plus, who knows how long it’ll be till the next gig comes along? Now what if I said you could eliminate these ridiculous requests? What if I said you could … Read Entire Story

When “Sorry” isn’t enough, do this instead…

My friend Lewis Howes is working on a new book. Naturally, he’s excited. At a conference, he told a group of people about his book – including the title. Now let me make one thing clear: this wasn’t a big group of people. It was a small group of trusted confidantes. Well… One of these people stole his book title and published a talk on it. Seriously. And sure, he later apologized. But I find this entire scenario troubling. Here’s why: Right now there’s a mantra in the entrepreneurship world where people … Read Entire Story

The psychological reason why you should sell what you know

Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel like an idiot. Why? As Sweet Brown would say, “Ain’t nobody got time for that.” Reading 1000s of books, research papers, and then spending months (if not years) figuring out how … Read Entire Story

5 Surprising Ways To Rapidly Increase Online Course Sales

By now you’ve probably heard about someone who created an online course, started selling it, and made a living doing it. The question is, how can you do it effectively? And profitably? Well… Over the last 5 years, I built Social Triggers from scratch into a multi-million dollar online business. And as you know, much of this revenue was was generated by creating and selling online courses. Needless to say, I learned a things about how to do it – and I know MANY of them will surprise you. So, today, on my blog, I’d like to reveal 5 big insights I learned. More specifically, I’ll show you. 1. Why I offer payment… Read Entire Story

Facebook CHANGES! They plan to ruin your reach AGAIN (but I have 3 ways to fix it)

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So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.” And I have a HUGE smile on my face. Why? Over the next few days people will complain about their decision. Especially when they see their traffic and reach disappear over night. And if you rely heavily on your Facebook page, I would be PETRIFIED. But me? I didn’t even break a sweat. You know why? I put all my effort into building my blog and email list. And that’s it. Yes, I have a … Read Entire Story

This one little “social mistake” can make people hate you (don’t do it…)

Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news. While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…” And there you are. You’re in the middle of a group of 5 people, and this person just corrected a word you said. Sure, it has nothing to do with the point you’re making, but… Read Entire Story

Why Testimonials Improve – Or Destroy – Sales

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The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your sales. I’ll explain… Let’s say you stumble on a product (or service) that has reviews that look sort of like this: What’s the FIRST thing that pops into your head? Either the product is the BEST product since the invention of the wheel… or the reviews are fake. Right? Sure, you might give it the benefit of the doubt, but … Read Entire Story

Don’t spend one cent on business cards til you see this…

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When I started my online business, I often heard from friends and family, “When are you going to get a real job?” I mean, my business is real? Right? What’s NOT real about it? Then, I thought to myself, “hrm, maybe they’re right? What can I do to make my business real? I know. I need business cards!” So I made them. And then I realized the truth about business cards… I show you in the new Social Triggers comic strip: Share on Facebook Looking back, what happened here makes … Read Entire Story