Why is Responsive Website Design A Big Deal In 2015 and How It Can Boost Your Rankings

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Google has been rolling out some really stringent updates like Panda and Penguin. This time Google is back with one more update – Mobile Friendly which basically aims to improve site rankings of the websites which are responsive. The algorithm will affect all the websites which have mobile usabililty issues and hence, it is now imperative for businesses to move to a responsive website. Google has officially announced too that responsive design pattern is their favored pattern as it is easier for the Googlebots to crawl such sites. Moreover, to provide a detailed overview about the algorithm and how to safeguard your WordPress websites (accounting … Read Entire Story

Elements Of Personalization, Resources For Facebook Marketers, SEOs Guide To Mobilegeddon, #Speedlink 15:2015

Hi everyone, hope you all had a great and productive week! User behavior has been in the vogue lately and from information about your location and device to searches you’ve done in the past, Google and other search enigines now has a great deal of information that can be used to personalize your search results. In Rand’s Whiteboard Friday video, he explains to what extent they’re likely using that information and offers five ways in which you can improve your performance in personalized search… Read Entire Story

Google’s Stance On Mobile, Embeddable Content Options, Engage and Persuade, #Speedlink 14:2015

Hi everyone, hope you all had a great and productive week! Everybody is talking about the upcoming mobile algorithm update that Google is ready to deploy. If you are still not familiar with what is about to happen in April 21st, I recommend you to read this to get get yourself familiar with Google’s stance on mobile. In any event and in preparation for the release of Google’s mobile-friendly algorithm update, Neil Patel summarizes what we already or should know and what you should do to adapt. Do you know what s required and what you should about your sites mobile usability yet? Read, Everything You Need To Know About Google’… Read Entire Story

Ultimate Guide to Creating Visually Appealing Content

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Visual content is one of the most effective ways to engage your audience. Users are far more likely to interact with something which grabs their attention, and in the scrolling world of online media, there is no better way to do that than with an image, infographic, slide presentations, video, etc. On Twitter images and videos receive far more interaction than a plain tweet. Facebook even gives additional importance to visual content or as they have labelled it: ‘edge weight’, meaning that images and videos are more likely to be positioned higher in your newsfeed. In addition visual content pieces can generate more backlinks than any other form of… Read Entire Story

SEOs Day-To-Day Work, , Mobile Friendly Things To Avoid, #Speedlink 13:2015

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Hi everyone, hope you all had a great and productive week! This week, Rand of Moz.com runs through what he thinks an SEO should be doing on a daily basis. More specifically, he says that there’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. Actually there’s so much more to the day-to-day work of an SEO, and in the video below Rand walks us through … Read Entire Story

Detailed Guide: The Ultimate Off-Page SEO Factors (infographic)

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Carefully managing the search ranking of your website is the most important step for drawing in abundant web traffic and potential clients to your business. When Google was first founded, its algorithm was based mostly on “link popularity.” After some years, Google started to shake things up a bit by adding multiple off-page SEO factors to help create better search results and improve user experience. Google has launched some really effective algorithm updates like Penguin, Panda, Pigeon, and Hummingbird to remove spammy … Read Entire Story

Headline Writing, Twitter Response Guide, Mobile-Friendly Algorithm, #Speedlink 12:2015

Hi everyone, hope you all had a great and productive week! When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it, says Rand of Moz.com. “Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write.” In Rand’s … Read Entire Story

Predictive Dynamic Content – The fuel that drives Transactional Emails! #Infographic

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If you’re an avid online shopper, every third email in your inbox could possibly be a transactional email. Transactional emails grab a major share of ‘email conversation by retailers’ and has become business critical for the growth of customer base as well. Transactional emails are sent as a response to some kind of action triggered by customers or subscribers. With the advent of marketing automation, these emails are triggered automatically, opening doors to personalization in transactional emails as well… Read Entire Story

On-Topic Links For SEO, Yoast SEO Plugin Vulnerable, Youtube at 360, Speedlink 11:2015

Hi everyone, hope you all had a great and productive week! How much does the context of a link really matter? One of the questions and topics that you see discussed quite a bit in the SEO world is whether on-topic links matter more than off-topic links. Are On-Topic Links Important (or more powerful) for SEO? “By on topic, people generally mean they come from sites and pages that are on the same or … Read Entire Story