Shopping Cart Abandonment – Heartbreaking Reality Of Today’s E-Commerce Industry

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What is the biggest issue with your ecommerce profit potential? If you make sales online, we would only say Shopping cart abandonment! Shopping cart abandonment is a situation where people are exiting or bouncing back from the website after adding products in cart or clicking the buy button but before the sale is complete. This is considered as 1 amongst the other important performance factors for an ecommerce business. Every ecommerce website aims to have minimum possible percentage of shopping cart abandonment rate and if your numbers are high or your margin small, it can really hurt your profits. So how do you protect yourself? The infographic by Fullestop below explains the cure of the disease and some reasons as well for the… Read Entire Story

Things That Don’t Impact Rankings, SEO for eCommerce, Increase Instagram Bio Links, Speedlink 39:2017

Hi everyone, hope you all had a great and productive week. What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In Rand’s video below, he lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about. 10 Things that DO NOT (Directly) Affect Your Google Rankings How to Optimize Your eCommerce Site For The Search Engines Did you know? Nearly 8 out of 10 Americans are now… Read Entire Story

Rankings From Geography To Geography, Social Sharing Tools for Teams, SEO For Responsive Sites, Speedlink 36:2017

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Hi everyone, hope you all had a great and productive week. Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries. In Rand’s Whiteboard Friday video below, he shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top. How to Diagnose Pages that Rank in One Geography But Not Another 5 Social Sharing Tools for Teams Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on… Read Entire Story

How to Manage Scalability of Your Website with WordPress Hosting Plans

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WordPress is a high-performance platform with powerful media management and strong security which can be tailored to build websites with various use-cases. As a flexible Content Management System (CMS), it enables a user to build and manage their own content platform. It is open-source and one of the most powerful blogging platforms available today. It can be used to power blogs, eCommerce stores, and literally any type of website. The laurels of WordPress as a CMS are well-known. When a website is hosted with WordPress hosting plans, it can be customized extensively. Unlike other hosting types like VPS and Shared Hosting, WordPress hosting plans are customized seamlessly to work… Read Entire Story

5 Ways You Can Turn Your Small Business Blog into a Content Marketing Legend

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Being able to compete with other businesses locally isn’t always about cheaper prices or a larger variety of products on offer. Sometimes, competing with the competition needs to be done when it comes to marketing efforts. If you run a small business and you have a regularly updated blog, it’s time to turn that blog into a workhorse to make your content marketing efforts a bigger success. 1. Optimize Content for Search The search engines will play a vital role in the success of your business by placing your blog content in the results pages. It’s important your content is optimized for search engine crawlers so they can promote your content when a user searches for a term closely related to the content … Read Entire Story

Google’s Organic Quality Score, Grow Your Facebook Following, PDF SEO Best Practices, Speedlink 33:2017

Hi everyone, hope you all had a great and productive week. Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there’s no hard proof it exists, the organic quality score is… Read Entire Story

Most Common WordPress Errors: How To Fix Them [infographic]

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WordPress has become one of the top choices for those looking to set up their own blog or website. This demand stems from the various benefits of using WordPress: from the fact that it’s as free as websites can be; its easy interface and user-friendly options that can be mastered with a little bit of effort, learning and patience; its extendibility by means of themes and plugins from both official WordPress developers and third-party developers affiliated with WordPress development; its search engine-friendliness and is safe and secured; its ability to handle different types of media; and its openness to various uses due to its open-source framework. For… Read Entire Story

Markdown: Why And How To, Improve Content Quality, Tips For SEO For SAAS, Speedlink 32:2017

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Writing with Markdown for Better Content & HTML: Why & How To Content creation is hard enough without adding bad HTML into the mix. Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday below, talks about how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. 3 Blogging Tools to Improve Your Content Quality Want to publish more polished blog posts? Looking for free or low-budget tools to help? #1: After the Deadline #2: Clarity Jargon Buster #3: Grammar Checker In this article, you’ll discover three blogging tools that will help you … Read Entire Story

Tips to Transform Your Blog into A Lead Machine [Infographic]

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Is your blog producing enough leads or not? Are you looking for tips to convert your blog into a lead generating machine? Well, every marketer needs more and more contacts to reach-out for promoting the business. “Conversion rates are nearly 6x higher for content marketing adopters than non-adopters.” -Aberdeen Content marketing is a powerful technique to market your business online and generate revenue through, but it needs a lot of strategic … Read Entire Story

5 Tactics to Earn Links, Track Dark Social Traffic, Write Great Schema Markup, Speedlink 31:2017

Hi everyone, hope you all had a great and productive week. Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In Rand’s Whiteboard Friday video below, he outlines five smart ways to earn links to your site without having to beg. 5 Tactics to Earn Links Without Having to Directly Ask How to Track Dark Social Traffic in Google Analytics Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook … Read Entire Story

The Ultimate Cheat Sheet for Social Media Images

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Social media is an important tool. Graphics are a big part of social media, whether you’re on Facebook, Google+, Twitter, or any of the other platforms. The infographic below, courtesy of will tell you what you need to know when it comes to the image sizes for all that you’re going to be posting. After all, you want the image to present well, not be cut off or look too enlarged for where it’s going. Facebook You might be surprised to learn that there are a lot of different images that can be shared on Facebook. You not only have your profile photo but also… Read Entire Story

Tips for Crafting the Perfect NPS Campaign

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The main goal of many companies is to reduce churn, increase customer lifetime value and ultimately gain higher market share. But in order to do so, they need to have a happy and loyal customer base. Only happy customers share their experiences with friends, family and colleagues, which eventually helps companies bring in new leads and generate more business. Iblogzone Read Entire Story