Target Top Subscribers in 15 Seconds or Less

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Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks, and shares to identify  top subscribers. (Conversion from a subscriber to a customer is another way to determine top performing… Read Entire Story

Grow Your Sales Using Facebook Lookalike Audiences

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Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de la crème of your email subscribers. We know what you’re thinking right about now — “Wouldn’t … Read Entire Story

A Productive September and October = a Happier November and December

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Why planning your holiday promotions now can lead to greater success — and less stress — come November and December. The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an official start to the holiday season. And no matter how soon decorations and discounts start to … Read Entire Story

5 Funnels to Increase Subscriber Engagement

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Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what they’re about. Or how about… Subscriber B – Joins your list, opens emails regularly, offers feedback on their interests and … Read Entire Story