The State of Minnesota Marketing: Insights from 6 Minnesota Brands

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Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of the company brand? What impact does that have on marketing? That was the topic of a brand panel at the recent Minnesota Marketing Summit in Minneapolis. Moderated by Nicole Shannon, Executive Director, Advertising for Star Tribune, the session opened up to a standing room only crowd. Panelists were on-hand from Minnesota brands including Explore Minnesota, Minnesota… Read Entire Story

Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

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The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing experts to discuss what they do, the problems they face, and how they overcome obstacles which revealed 4 keys to data-driven marketing success from data management, to testing hypothesis and proper attribution models. Econsultancy Twitter introduces a new video-centric ad format… Read Entire Story

Content Marketing Platform BuzzSumo Acquired by Brandwatch

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It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal Richard Bagnall introduced me to the CEO, Giles Palmer. I’ve had a chance to spend time … Read Entire Story

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

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Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter Plans To Release A Bookmarking Tool #SaveforLater. You know how you can save posts to read later in Facebook? Well, Twitter is looking to do the same thing. For all of you liking posts as a way to bookmark, you can stop that practice with this new feature. Will this mean likes will go down? Probably. BuzzFeed New Research: The state of marketing attribution … Read Entire Story

50 B2B Marketing Influencers Speaking at #mpb2b

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It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As usual, I used the influencer marketing platform Traackr to import the list of speakers from #mpb2b 2017 and rank them according to a combination of topical resonance and relevance as … Read Entire Story

Learn Influencer Marketing 5 Ways

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A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, I’d say the momentum around influencer marketing has many of the same characteristics. It’s here, it’s still early and will continue to grow. While working with influencers isn’t all that new, my experience talking about influencer marketing with B2B brands (and many agencies) has taught me that many B2B marketers… Read Entire Story

50 Influential Women in Content Marketing 2017 #CMWorld

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With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all! We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow. Please don’t … Read Entire Story

15 Ways to Supercharge Your Digital Marketing #DSMPLS

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Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing Summit Minneapolis conference for their quotable advice. Marketers from companies like 3M, Thomson Reuters, IBM, The Economist Group, BMC Software, Pandora, Salesforce, Adestra, Schwinn Bicycles… Read Entire Story

12 Ways to Ignite Your B2B Marketing #IgniteB2B

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B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance metrics for B2B brands? To answer that question I reached out to my fellow speakers at the upcoming Ignite B2B Marketing conference, happening in London June 22nd. B2B marketers from major brands including Dun & Bradstreet, Shell, Philips, … Read Entire Story

The Secret to Creating Scalable, Quality Content and Better CX – Infographic

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A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not one of your customers is doing this. So why do brands continue to drive content marketing programs based on a linear, sequential buying journey? With so many consumers numb to brand … Read Entire Story

5 Essential Insights on Influence and the Future of Customer Engagement

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When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising. There are many suggested solutions to the challenges of creating consistent, high quality experiences for customers that range from integrated technology platforms to cognitive marketing applications incorporating big data, artificial intelligence and machine learning. This is one … Read Entire Story

Is Cognitive Technology the End of Marketing As We Know It?

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“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive. Consider these stats: ‘Intelligent agents’ or AI will destroy 6% of all jobs in the US by 2021. Forrester Research AI could threaten up to 47% of jobs in two decades. Eric Berger, ars Technica So what does artificial intelligence (AI) and machine learning mean, anyway? Artificial Intelligence is … Read Entire Story