Essential Search and Social Media Promotion Tips for News Content

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Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of news content with zest and gusto. Here are a few highlights. It’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have … Read Entire Story

50 Social Media Marketing Influencers to Follow in 2017

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The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities.  Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small? To help point our readers, attendees … Read Entire Story

Supercharge Your Marketing at Digital Summit Los Angeles #DSLA

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Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it’s a great time to reflect and look forward. Before I completely check out of the digital world for the week, except for an occasional photo on Instagram of course, I wanted to share some of the things I’m looking forward to most at my next conference April 4-5: Digital Summit Los Angeles. Last month was my first Digital Summit experience in Phoenix. … Read Entire Story

B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

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Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency TopRank Marketing, enterprise marketers in North America and Europe were asked about the role of influence including ranking their influencer marketing maturity level. 31% of B2C marketers reported that they are experimenting with… Read Entire Story

50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

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The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities.  Where is it all leading? Who is on the… Read Entire Story

What CMOs Need to Know About Data Informed Content Marketing

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Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017. However, even with the promise of greater marketing performance through content, organizations are challenged to produce a variety of … Read Entire Story

How Marketers Can Thrive in the Post Digital World

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When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity. In today’s marketing world, it is increasingly important for brand and consumer interactions to be frictionless, anticipatory and immersive. This is what customers expect and in a post digital world, it’s what brands need to deliver. To understand what this means for marketing, Eric suggested that there are three fundamental reasons we are “post digital”. First, customers are entitled. With the… Read Entire Story

Evolve or Die: The Role of Purpose & Authenticity in Marketing

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In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth. It will certainly take more than being “the best answer” at every touchpoint or simply outspending the competition. Who can really afford that? Growing in today’s world of digital information overload will require something special: Building from purpose and authenticity. It was purpose and authenticity that was the focus of a presentation I heard at Digital… Read Entire Story

The No BS Approach to Influencer Marketing

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Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object phase, it’s more important than ever to separate the facts from the fake. Whether it’s practices that will get you in hot water with the FTC or the waste of a perfectly good budget on micro-influencer wannabes promising … Read Entire Story

Influence and The Mighty Impact of Chocolate Chip Cookies

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Everyone is influential about something and if you want to be the “best answer” for that thing, then you should really read Mark Schaefer’s new book, Known. Today I’m sharing a very rare thing: a guest post. To celebrate the recent launch of Known, Mark has put together this preview for you. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal goals have become tied to this idea. What… Read Entire Story

The Key To Unlocking the ROI of Enterprise Influencer Marketing

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Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain. To bring clarity to the hype, our content marketing agency, TopRank Marketing, along with influencer relationship management software company Traackr, … Read Entire Story

Hot Content Marketing Topics From Top B2B Brands at #B2BMX

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What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out to other speakers for practical tips as a preview to their presentations. For fun, I also asked them what their favorite thing is about a February event in Arizona. … Read Entire Story