The Role of SEO in Growth

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Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition. Getting users familiar with your product by visiting them on your site or in app. One of the biggest channels to do that is through organic search traffic. Over… Read Entire Story

A look forward: New Year’s resolutions from TNW’s marketing team

As we welcome another year in tech, with each one seeming to whizz past with ever-increasing speed, TNW challenged each department to share what they learned this past year, their hopes for the year to come and what resolutions they’ll be making, and sticking to, in 2016. What happened in 2015? Growing the team, in two ways! This year was a crazy year for the marketing team at The Next Web and literally from the first day on. We grew the team from 2-3 marketers in a year to over 15 by the end of the year which meant we’ve… This story continues at The Next Web Read Entire Story