3 Unusual Content Marketing Approaches That Actually Work

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My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way. I doubt many people find the image of a pancake in a shoe appetizing. The Denny’s Instagram page looks like some sort of bizarre avant garde art project. None of this … Read Entire Story

How B2B Brands are Getting Creative on Twitter with 280 Characters

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Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside? It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent decision to double its character limit to 280. The 140-character tweet felt as natural and familiar as 10 organic listings on a search engine results page. Now, the game has changed completely. Bigger isn’t always better, of course. If brands simply… Read Entire Story

Digital Marketing Tools & Tactics: What the Trends Tell Us

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As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, the industry’s top pain points include: lack of time, knowledge, and … Read Entire Story

Using Audio to Engage in a Connected World #DSMPLS

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Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger than when they see visually,” said Gabe Tartaglia in his presentation at Digital Summit Minneapolis: Engaging in a Connected World with the Power of Audio. The field of neuroscience is increasingly measuring and shedding light on this phenomenon. Today’s marketer needs to be paying attention. The Screenless Revolution In his role as Vice President of National Vertical Sales for Pandora, Tartaglia has an inherent interest in … Read Entire Story

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

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Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable AI is Analyzing You on Social Media for Marketing Research With so many people using social media, there are no shortage of habits and behaviors to monitor and aggregate. AI marketing solutions company Ayzenberg is using machine-learning algorithms to analyze social speech and create actionable data for segmenting… Read Entire Story

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

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Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this post serve as your guide to the Mini Apple and beyond. More Than Meets the Eye If you’ve seen the movie Fargo or other representations in pop culture, you might be led to… Read Entire Story

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

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[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, if only it were that simple. But as any business proprietor knows, it is not. Even if you offer a great product or service, attracting customers takes time and effort. It requires creativity, dedication, and tenacity. … Read Entire Story