Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

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Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples:So I’ll give you a bunch … Read Entire Story

How Content Can Succeed By Making Enemies – Whiteboard Friday

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Posted by randfishGetting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to … Read Entire Story

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

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Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need. … Read Entire Story

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

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Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to… Read Entire Story

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

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Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about ranking multiple domains so you can own a bunch of the SERP real estate and whether … Read Entire Story

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

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Posted by randfishYou may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to look at some better alternatives to the expert roundup-style content that’s become extremely popular on… Read Entire Story

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

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Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about hyperlocal keyword research. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small regions, and many … Read Entire Story

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

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Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. … Read Entire Story

8 Predictions for SEO in 2017

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Posted by randfishIt’s that time again, friends… That time where I grade my 2016 predictions to see whether I’ve got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let’s see where we end up, and what I’ve got to say for the next 12 months. As always, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Accurate (+1) – Predictions that … Read Entire Story

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

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Posted by randfish It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you’ll reap from high-quality contributions. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about comment marketing. We… Read Entire Story

How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

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Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it’s an incredibly important consideration. In today’s Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHi, everyone down … Read Entire Story

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

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Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this special New Year’s edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to have a wonderful New … Read Entire Story