3 B2B Case Studies That Prove the Power of CTAs

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Posted by STMartinYou can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We’ve seen the most significant of these results often come from optimizing your call-to-action. Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there’s also the psychology of the interaction itself to consider. To truly optimize your individual paid campaigns, you should get far more granular with your… Read Entire Story

How We Increased Our Email Response Rate from ~8% to 34%

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Posted by STMartinIt’s no secret that reply rate is the golden metric of email campaigns.The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success.We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI.It doesn’t often make sense to spend 3 hours prospecting and emailing different opportunities to get only 3 replies.So how do you make all your prospecting and emailing worth your … Read Entire Story