Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Image infographic-1.12.18.png

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today Google Search Console Adds 16 Months of Data Can I get a heck yes?! Google has confirmed that Google Search Console will now … Read Entire Story

Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

Image infographic-11-23-17.png

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content – with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, … Read Entire Story

Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Image infographic-11-16-17.png

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with help from The Trust Project Google has teamed up with The Trust Project that works with over 75 news organizations to determine the difference between quality and promotional content that may be plagued with misinformation. Search Engine Land Facebook’s New App Connects Creators With Video, Fans And Watch Shows Facebook is on the hunt for new influencers and wants to see how these experts interact with their networks. Their … Read Entire Story

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Image infographic-11-10-17.png

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or even concerned that it will ruin the value of the platform. CNN Tech Google’s AI Wizard Unveils A New Twist on Neural Networks This is a story 40 years in the making. Geoff Hinton (the man behind AI) … Read Entire Story

Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

Image infographic-10-6-17.png

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules Regarding Videos With External Links YouTube is restricting which accounts are able to add external links at the end of videos. The new requirements are that the user is a member of the YouTube Partner Program and your channel must have 10,000 total public views (or more). … Read Entire Story

Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

Image infographic-9-29-17.png

The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs Giving you more characters to express yourself Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac Apple has finally made the plunge with… Read Entire Story

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Image infographic-9-22-17-1.png

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand 2017 Email Marketing Industry Report Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. … Read Entire Story

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Image infographic-9-15-17.png

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal The print catalog era is over — but Facebook wants … Read Entire Story

The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld

Image cmw-presentation-Jillian-Hillard.png

It’s certainly no secret that quality content is the foundation of every marketing strategy. And you may think the success of your content marketing initiatives rests in the capable and creative hands of your marketing team members. But you may be missing out on a big internal opportunity. During her session titled “Driving Content Marketing Success in Your Organization: Sales, Product and Global-Regional Collaboration,” Jillian Hillard, the Director of Brand and Product Marketing … Read Entire Story

Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

Image cmw-presentation-Alicianne-Rand.png

What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared the incredible success her organization has achieved through their integrated content marketing strategy So, what needs to happen to take your content marketing strategy from drab to fab? Here are four tips straight from Rand herself. Tip #1 – Use data to drive your content marketing strategy At Estée Lauder, Rand and team have built a framework to simplify how they look at data. Step 1: Track trends based… Read Entire Story

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting

Image infographic-9-8-17.png

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers. A research firm recently compared their estimated audiences in the U.S. against the Census and found discrepancies totaling in the tens of millions in some cases. Fortune Bing Ads Now Shows Remarketing Bid Adjustment … Read Entire Story

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Image Infographic-9-1-17.png

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today New Report: Millennials Hate Apps With Uncool Design A new Comscore report shows that logos matter to millennials, and that they’re eager to… Read Entire Story