Technology isn’t the Problem, We Are. An Essay on Popups.

Image bad-popup.png

Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market. You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker: “How do I great marketing for a boring product or service?” That’s a … Read Entire Story

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

Image oli-gardner-awards-sq-80x80.jpg

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market. You see, there’s a common problem that many marketers face, and it’s also one of the … Read Entire Story

How to Build a Sticky SaaS Product

Image oli-gardner-awards-sq-80x80.jpg

It’s Day 4 of Product Marketing Month. Today’s post examines churn, and accelerating your customer’s Time to Value. — Unbounce co-founder Oli Gardner What’s The Easiest Way to Make a Sticky Product? Build a product and call it a Sticky Bar. Look over there >> With that dad joke out of the way, I want to talk about some important SaaS metrics, that will help product marketers understand what is or… Read Entire Story

25 Things You Can Do With Unbounce that Your UX/Web Team Will Love

Image oli-gardner-awards-sq-80x80.jpg

It’s Day 3 of Product Marketing Month. Today’s post is about discovering new use-cases for your products that can be useful for different functional users in your customer’s company. — Unbounce co-founder Oli Gardner If you read the opening post of Product Marketing Month, you would have read about the concept of Productizing Our Technology (POT). Productizing Our Technology By taking our core tech, combining the available features, with new jQuery scripts, CSS, … Read Entire Story

How to Handle Information Overwhelm (And Social Media)

Image how-to-handle-information-overwhelm.jpg

“Living well is the best revenge.” -George Herbert After reading Tools of Titans and Tribe of Mentors, many of you have asked me how I process all of the information I receive. This episode will help you manage information overwhelm, recommend techniques for dealing with social media, and answer a few questions that have been frequently asked about building a world-class network and writing books. I hope this … Read Entire Story

50 Creative Ideas Your Marketing Team Can Use to Improve SaaS Product Adoption & Awareness

Image oli-gardner-awards-sq-80x80.jpg

It’s Day 2 of Product Marketing Month. Today’s post is all about accelerating your marketing teams productivity with some creative new SaaS product adoption ideas. — Unbounce co-founder Oli Gardner You don’t need a big budget or a six-week-long strategic planning session to get started with product marketing. Sure, you’ll need to do this eventually, but it shouldn’t put on hold your product adoption and awareness tasks. Educating customers and … Read Entire Story

Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days

Image whiteboard-we-have-1-06-products.jpg

We Have 1.06 Products. Do we suck at product marketing? I wrote that statement on a whiteboard at the start of a website brainstorm session. What does 1.06 products mean? 1.06 sums up my frustration at the adoption rate of our new products. Yup, Unbounce is now more than just a landing page builder. We released two new products, namely “overlays” and “sticky bars”, and we grouped them together under an umbrella term “Convertables”. The number 1 represents … Read Entire Story

The Badass Brand-Builder: Bozoma Saint John

“We spend far too much time complaining about the way things are and forget that we have the power to change anything and everything.” – Bozoma Saint John Bozoma Saint John (@badassboz) is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music. In 2016, Billboard named her Female Executive of the Year, she appeared on… Read Entire Story

How to Build a Million-Dollar, One-Person Business – Case Studies from The 4-Hour Workweek

Image 4-hour-workweek-case-studies.png

It’s hard to believe, but it’s been more than 10 years since The 4-Hour Workweek was published. And it amazes me that the book is still the most highlighted book across all of Amazon in 2017. I wanted The 4-Hour Workweek to be a compass for a new and revolutionary world. While many people have misunderstood the title, the book was written as a blueprint for escaping the rat race, living more, working less, and putting yourself… Read Entire Story

Lessons from Bozoma Saint John — From Spike Lee to Uber, From Ghana to Silicon Valley

Image bozoma.jpg

“We spend far too much time complaining about the way things are and forget that we have the power to change anything and everything.” – Bozoma Saint John Bozoma Saint John (@badassboz) is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music. In 2016, Billboard named her Female Executive of the Year… Read Entire Story

Why I’m sending my team at Google to Customer Success Summit 2018

Image dante_google_cloud.png

Written by Dante Otero, Manager, Partner & Customer Experience, Google Cloud Shortly after becoming a customer of Totango earlier this year, I heard about the Customer Success Summit which sounded like a tremendous opportunity to get immersed in Customer Success for two days. Seemed worthwhile to check out. Over the past few weeks, I’ve started to explore Summit. I looked at  last year’s highlight video, listened to some of the keynotes… Read Entire Story

Top 10 Most Read Articles of 2017

Image top.jpg

We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention. Starting from the 10th and moving to the number 1 spot. #10  How to Avoid Being Deceived By Data In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be… Read Entire Story