7 Influencer Marketing Trends That Will Rule 2018

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While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer programs of their own. As influencer marketing has gained steam, it’s earned a more… Read Entire Story

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

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2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday One in three people—2.48 billion—worldwide … Read Entire Story

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

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Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of the TV-buying public. These incremental improvements just aren’t compelling enough to inspire me to upgrade. The same thing happened with smartphones. The iPhone’s touchscreen-only design was revolutionary, and now every modern phone is a sleek rectangle. Since then, it’s been incremental change and vanity features. I can unlock this phone with my face instead of my fingerprint? And I can … Read Entire Story

How to Become a Better Data-Informed Content Marketer

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As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change. But is your content marketing strategy taking advantage of all of the data you have at your disposal? Or is some data left on the cutting … Read Entire Story

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

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Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today Google Search Console Adds 16 Months of Data Can I get a heck yes?! Google has confirmed that Google Search Console will now … Read Entire Story

25 Women Who Rock at Digital Marketing

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2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of… Read Entire Story

Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

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Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next… Read Entire Story

Happy 14th Birthday to @TopRank Online Marketing Blog

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Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement. December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 career posts, Caitlin Burgess with 106 career posts, Tiffani Allen with 90 career posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth… Read Entire Story

Happy Holidays from the Team at TopRank Marketing

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It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly grateful for the attention and trust that our community and clients and have put into our mutual success. Few people ever reach a fraction of their true potential and we are dedicated to continue supporting and growing an environment where each of our clients, agency team and community can realize their true potential as marketers. As we evolve as marketing professionals, TopRank Marketing is also focused on helping the marketing industry community… Read Entire Story

Content Conversations: Content Marketing Predictions for 2018

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Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related to the mistrust of news sources (#FakeNews anyone?), the need for restructure within marketing departments as content marketing roles become more defined and the necessity for a defined content marketing strategy. And while each of these predictions were spot on) or very close to what we’ve experienced this year), some of … Read Entire Story

3 Unusual Content Marketing Approaches That Actually Work

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My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way. I doubt many people find the image of a pancake in a shoe appetizing. The Denny’s Instagram page looks like some sort of bizarre avant garde art project. None of this … Read Entire Story

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

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TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a … Read Entire Story