Google Gives Insights on Search Intent, Tools to Simplify Twitter Marketing, Successfully Promote Infographics, Speedlink 46:2017

Hi everyone, hope you all had a great and productive week. When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In Rand’s Whiteboard Friday below, he offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. How Google Gives Us insight into Searcher Intent Through the Results 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow… Read Entire Story

How To Create An Infographic And Gain Quality Backlinks

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There’s no doubt infographics have grown to become a key strategy in many bloggers’ marketing strategies. It’s no surprise why posts with infographics are 30 times more likely to be read than a purely textual article. In fact, according to from 2015 to 2016, the use of visual content presented in articles increased by a whopping 130%, with 41.5% of marketers agreeing that illustrations, especially infographics performed best with their audience. (Source: Louisem) This shouldn’t be surprising. Simply because as humans, we are preconditioned to processing visual information rather than simple plain text… …and nothing gets better than viewing statistical data and facts, as a compelling, eye-catching… Read Entire Story

SEO Optimization Part 1: The Basics and Why It’s So Important

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If you're in the online marketing space, SEO (Search Engine Optimization) may be a word you always seem to hear every now and again. And if you want to build a sustainable long-term business online, SEO is something you need to take a closer look at if you haven't already. Why? Online search is the biggest traffic source for online marketers, with 93% of online experiences starting with a search engine. Overlooking the importance of SEO can hurt your online business in … Read Entire Story

SEO Optimization Part 2: Handling the Technical SEO First

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So in the last post we covered the main functions of search engine and how it influenced the need for SEO. In this post, I'm going to cover ways that you can optimize your site using technical SEO. Technical SEO can get pretty complex. There's a lot of depth in this topic, but knowing everything isn't necessary for you as a marketer. You only need to focus on making sure your good with the main fundamentals of website performance. These include things like hosting, page speeds and file sizes. Let's go over some small – but powerful – actionable steps that you can take to dramatically … Read Entire Story

SEO Optimization Part 3: Simple Strategies For On-Page SEO

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So we got all the technical SEO out the way in the last post. Which if you haven't read, I suggest you do so before reading this. In part 3 we're going to be focusing on on-page SEO strategies to enhance your user experience. This is solely based around offering highly relevant and authentic content to the user. Content that is perceived as 'high-value' to both the user and search engine. This doesn't mean stamping keywords in every white space you see to try and push your ranking up. (You&#… Read Entire Story

SEO Optimization Part 4: Simple Strategies to Boost Off-Page SEO

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In the last part of this series we'll cover how to improve your SEO strategies by focusing utilizing off-page SEO. And the term is pretty much explains itself… …Search engine optimization, off of your web page. But specifically speaking: Off-page SEO is focused around in building backlinks to your page from other high authority websites. When Google sees that other high authority sites are linking back to your content, they'll see your site at as a credible and valuable resource. In SEO jargon… Read Entire Story

Timeless Link Strategies, Social Media Tools For Success, Monetize YouTube Video Content, Speedlink 45:2017

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Hi everyone, hope you all had a great and productive week. This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links. In Rand’s Whiteboard Friday below, he covers several that are as relevant today as they were when Eric first started talking about them. Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) 20 Awesome Tools for Social Media Success Managing multiple social media networks can be tough, and it means that you have to juggle several activities at once. The fact that each network has its own posting rules … Read Entire Story

Improve Keyword Research and Targeting, SEO Ranking Factors in 2017, Content Marketing Strategy Guide, Speedlink 44:2017

Hi everyone, hope you all had a great and productive week. One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In Rand’s Whiteboard Friday video below, he explains the concept of the “keyword universe” and shares his … Read Entire Story

Advanced Search Operators For SEO Link Building

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First things first, Google has went from being just another “Internet” company to a super sophisticated, advanced and powerful search engine. And while that has apparently improved the quality of search results it offers to its users tremendously, it has also affected the way SEO should be done just as much. With the old spam SEO techniques no longer “cutting it,” it’s probably about time the SEO community steps up their SEO game. And if you’re here, we are certainly going to help you do that by walking you through some great advanced link building tactics. Using Search Operators… Read Entire Story

Building A Strong Link Structure, YouTube Video Optimization, Secrets To Increasing Your Lead Conversion, Speedlink 43:2017

Hi everyone, hope you all had a great and productive week. Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? In Rand’s video below, you will learn why not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. How Links in Headers, Footers, Content, and Navigation Can Impact SEO 3 YouTube Video Optimization Tips for Marketers Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? #1: Reach Local Audiences by Adding a Location to Your Videos … Read Entire Story

All-In-One Content Headlines, SEO Content Strategy, How Bloggers Monetize, Speedlink 42:2017

Hi everyone, hope you all had a great and productive week. Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In Rand’s Whiteboard Friday video below, he gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together SEO Content Strategy: How to Turn… Read Entire Story

Modern Online Marketing Strategies That Work

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Shouting into the void, that is what bad and outdated marketing can feel like sometimes. It pretty ineffective too as you aren’t going to get the people that you want to hear your message to engage with what you are saying that way. So it’s vital that you update your online marketing strategies, so they are effective, and make use of all the latest methods. To find out how to do this, read on. Automate One of the biggest developments in online marketing is the ability to automate the whole system. That means you can set up a process … Read Entire Story