Why You Don’t Feel Confident (& How to Fix it) FS224

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How can we decrease the volume of fear in our head and increase our feeling of confidence? Because, for many of us, if we can do that, won’t our work have a better chance of succeeding? “I got this!” That’s the feeling we want. “I got this. I can do it.” You know what I think of when I think about confidence? I think about the difference between “this MIGHT work” and “this might NOT work.” Which way does the voice in your head normally … Read Entire Story

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated… Read Entire Story

Here’s One Tip to Make Your Podcast Interviews Truly Excellent (FS222)

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If you make a podcast or need to interview people at all, there’s a trick you can use to get deep into interesting material. You know that’s how your podcast or youtube channel or interview posts get popular, right? By having incredibly interesting content? That’s the trick. And this tip is going to help you get that interesting moment into more of your content. You simply have to hear this tip in action… honestly, it makes it so easy to understand. In the podcast episode here Steph shows us three moments in her own show where she used this trick to find “the moment” for each of her guests. It’s better to listen on the go! Subscribe on iTunes Subscribe (how to) iTunes Overcast … Read Entire Story

Realigning Your SEO Strategy When Business Needs Change

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Posted by RoyhWorking as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that … Read Entire Story

3 B2B Case Studies That Prove the Power of CTAs

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Posted by STMartinYou can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We’ve seen the most significant of these results often come from optimizing your call-to-action. Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there’s also the psychology of the interaction itself to consider. To truly optimize your individual paid campaigns, you should get far more granular with your… Read Entire Story

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

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Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples:So I’ll give you a bunch … Read Entire Story

How to be a Lifetime Creative in a World Where Work Gets Stolen (FS221)

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Recently we’ve experienced some work being stolen. Creative ideas getting plucked up and sold elsewhere without attribution. This isn’t new for us. Nor is it new for many who do work online. In creative work there is often this risk that ideas or product can be stolen, used elsewhere by other people. In fact, you may have heard that old adage great artists steal, which is to say that much of your own creative work may be have been heavily influenced by other work that came before you. How can we… Read Entire Story

How Content Can Succeed By Making Enemies – Whiteboard Friday

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Posted by randfishGetting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to … Read Entire Story

Client Relationships — What to Do When Things Go Wrong (FS220)

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If you work with clients directly there’s a very good chance you’re going to have to deal with some shitty situations. Clients asking for late refunds Clients delaying payment for waaaaaaay too long Customers leaving bad reviews on Yelp, Etsy or something like it Clients changing requirements in the middle of a project Client taking forever to get back to you, stopping your progress, and preventing you from finishing and getting paid Clients ending up completely unhappy with the work On the podcast episode and article below we… Read Entire Story

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

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Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need. … Read Entire Story

CEO-ing Your Business: The 3 Metrics that Matter (FS212)

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In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance, team building, and on and on. This week only! We’re offering a very special discount on Fizzle membership. Get a full year of Fizzle for the price of 7 months. Get hundreds of hours of video training, … Read Entire Story

How to Resonate Deeper With Your Customers Using the Science of Personality (FS211)

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Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves. I call this resonance. The deeper you can resonate with your customers, the more effective everything is. And today on the show we have, what I call, a resonance expert. (BTW, Steph is on vacation with her family and will return next week for a proper Fizzle Show episode on how to be CEO of your business… drawing on insights from this conversation as well as… Read Entire Story