The Inception of a Wildly Successful Lifestyle Business (FS210)

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I’d venture to say that most of us, when we think about a “successful business” we’d want to create, it will look like what is known as a lifestyle business. These are the kinds of businesses where your business serves your life, not the other way around. And with the tools of the internet and extremely affordable training like Fizzle’s Courses, this kind of business has become a real, viable approach to revenue earning and wealth creation. BUT — and this is a big but here — it’s still a difficult path. Becoming a doctor is a viable path for you as well, but we all know it ain’t easy. You don’t just “fall into” becoming a doctor. Now, though it’s true that … Read Entire Story

10 Excellent Niche Business Examples to Learn From (FS209)

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche. Now, if you’re already selling a bunch of product successfully — if your storehouse and bank account is full! — well then, you probably don’t need to specialize any more… it’s working, you’ve got it, well done. But, for many of us — especially those of us who are still getting our businesses off the ground — specialization, aiming at a smaller niche, focusing… Read Entire Story

​Feast Your Eyes on the MozCon 2017 Initial Agenda

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Posted by ronell-smithAccording to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.) Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past. That is, it’ll be unique and awesome in equal amounts. MozCon 2017: July 17–19 in SeattleYou can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great food, plenty … Read Entire Story

You Know You Need to Define Your Ideal Client, Target Market & Niche, Right? (FS208)

We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them. Rather than simply passing out the same old advice, we’re going to spend this episode breaking down what each one means, and what to actually … Read Entire Story

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

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Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward. Click on the whiteboard image above to… Read Entire Story

5 Business Boosters Guaranteed to Give You a Competitive Advantage

Inside Fizzle there’s a course called “Choosing a Topic.” This is one of our most popular courses, and it’s at the beginning of the roadmap. This course helps people in three different situations starting out on the entrepreneurial path: “I have too many potential business ideas and don’t know how to choose just one.” “I don’t have any ideas, how do I come up with a good one.” “I have my heart set on this one idea, is it any good?” The course guides people through a series of lessons aimed at helping them choose the best business idea for them, based on several essential criteria. One… Read Entire Story

The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

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Posted by AgileJimYou’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in … Read Entire Story

Helpful Tips for Doing Search in a Low-Volume Niche

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Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes … Read Entire Story

Your Daily SEO Fix: Link Building & Ranking Zero

Posted by FeliciaCrawfordLast week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research. This time around, we’re using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you’d like to follow along… Open OSE in a … Read Entire Story

Giving Away the Farm: Proposal Development for New SEO Agencies

Posted by BrianChildsThere’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients. It’s common for agencies to look for ways to streamline operations to assist with scaling their business, but one area you don’t want to streamline is the proposal research process. I actually suggest going in the opposite direction: create proposals that give away the farm. … Read Entire Story

Current Ideas in Small Business, Q1 2017 (FS206)

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We’ve got some articles, some books, some podcasts and some videos that can help you with your vision, motivation, productivity and all the other good stuff you need to succeed in modern indie business. Give the podcast episode a listen if you’re not already subscribed… the context on each of these is fun, inspiring and meaningful. Enjoy! It’s better to listen on the go! Subscribe on iTunes Subscribe (how to) iTunes Overcast Pocket Casts Stitcher Soundcloud RSS “Current Events in Small Business, Q1 2017” Tweet This Steph’s Stuff: 1. I completed Season One of Courage + Clarity! Lots of people listening know we decided to start another podcast under the Fizzle umbrella called… Read Entire Story

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

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Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about ranking multiple domains so you can own a bunch of the SERP real estate and whether … Read Entire Story