Panda 4.1: The Devil Is in the Aggregate

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Posted by russvirante I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Penguin 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can’t. Like many in the industry, I have been studying Panda closely since its inception. Google gave us a rare glimpse behind the curtain by providing us with the very guidelines they set in place to build their massive machine-learned algorithm which came… Read Entire Story

Google Organic Click-Through Rates in 2014

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Posted by Philip_Petrescu We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search engine was not making the big … Read Entire Story

How to Produce High Quality Videos for Under $1,000

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I’ve always enjoyed making videos, but after seeing the ridiculously awesome quality of the videos put out by people I follow – the Fizzle guys, seanwes, Pat Flynn – I got discouraged, because they all revealed that they were using $3,500 cameras and other expensive video equipment. Since I’m not at the stage where I’m comfortable dropping that kind of cash on video gear, I just didn’t make videos for a long time. However, a couple weeks ago my friend Andrew gave me some inspiration; he actually went … Read Entire Story

More Google Answer Boxes, with Bonus Experiment!

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Posted by Dr-Pete Last week, drowned out by the Panda 4.1 rollout, the MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th): This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes. These are the answers that are extracted from 3rd-party websites, and they look something like this: The key distinction is that you’ll see a search-result-style title and link below … Read Entire Story

This Year’s Top 40 Blog Tips, Pt. 2 (FS074)

This is the second and final part of the conversation where we each share our best advice for bloggers. (Here’s the first part.) I asked Corbett, Caleb and Barrett to prepare their top 10 tips for bloggers and bring them to these conversations. We critique, discuss and share stories. You’re gonna like this one. Enjoy! Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS “A desk is a dangerous place from which to view the world.” 1 of this year’s top 40 blog tips Tweet This or copy + Facebook Show Notes Chubby Kid Does … Read Entire Story

When Will Be Next Google Pagerank Update In 2013?

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New Year is here; and all bloggers and webmasters are eagerly waiting for the next Google Page Rank update, which is expected anytime soon. Many forums are already buzzing the rumors of Google PageRank release, but the truth is Google hasn’t rolled out any PageRank update for 2013 yet. However, based on last updates one can predict when Google will roll out its next PageRank update. But before we go any further, let us get a quick review of WHAT GOOGLE PAGE RANK is all about… Google count link votes and determines most important pages based on them with the help of PageRank. This ranking algorithm assigns numeric weights to every single page crawled by Google, the total range of weight is divided into 11 parts… Read Entire Story

Top Three Inbound Marketing Strategies for Mobile Apps

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Posted by robigangulyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Disclaimer: This post is an extension of the recent Mozinar “Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App’s Success” and covers questions from audience Q&A. You can watch the recorded Mozinar here! Mobile. The very word makes some of us cringe … Read Entire Story