7 Influencer Marketing Trends That Will Rule 2018

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While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer programs of their own. As influencer marketing has gained steam, it’s earned a more… Read Entire Story

How You Handle Mistakes Can Actually Help Build Brand Loyalty

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Owning up to errors — and promptly fixing them — shows clients and customers what you’re worth. Read Entire Story

5 Examples of Influencer Marketing in Action Across the Full Customer Journey

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Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but more of a universal truth when it comes to where people spend their time to discover, consume and interact with content. Influence brings that same universal truth in terms of something that affects us all. From a marketing context, influence is the ability to affect action and since virtually every person with a phone is empowered to publish, everyone … Read Entire Story

Content Marketing Lessons from 4 Holiday Advertising Fails

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Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or annoy anyone. It’s an easy formula, but one that a surprising number of brands mess up every year. Fortunately for… Read Entire Story

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

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“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficult to execute) way to provide the kinds of customer experiences that greatly differentiate one brand from another. Influence plays an important role in a “Best Answer” marketing strategy. Click To Tweet Influence plays an important role in a “Best Answer”… Read Entire Story

7 Amazing Ways to Build Long-Term Relationships With Your Customers

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Repeat business is essential but in the rush of doing everything it’s easy to lose customers without even realizing it. Read Entire Story

5 Emails to Schedule Now for Maximum Productivity

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Time is money. Read Entire Story

8 Steps to Spice Up Your Brand’s Voice (Infographic)

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Having a distinct and recognizable brand voice can really give your business a boost. Read Entire Story

The Impact Amazon Has (or Soon Will Have) on Your Brand: Do You Have a Plan?

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A strategy along the lines of “If you can’t beat ‘em, join ‘em” may be your best move. Read Entire Story

How Franchisees Can Build an Effective Social Media Marketing Strategy

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How to distinguish your local business from its national brand. Read Entire Story

Funny Content, Serious Business: How to Use Humor in Content Marketing

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Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your brand seriously if you make them laugh? I call this the Roger Rabbit/Goodfellas conundrum, best expressed by these two quotes: How do you get the Roger Rabbit benefits of making people laugh, without … Read Entire Story

Top Insights, Takeaways & Favorite Moments from #SocialBrand17

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For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I was lucky to join some amazing speakers including Robert Rose, Melissa Agnes, Jason Falls and Marcus Sheridan as one of… Read Entire Story