Reverse Osmosis And Distillation Compared

Today, there are two leading technologies in the water purification markets, namely, reverse osmosis and distillation. Lately, however, there is a controversy a-brewing among manufacturers of these water purifying machines and devices. The following is a comparison between reverse osmosis and distillation. First, we shall examine each of these processes. What is reverse osmosis? According… The post Reverse Osmosis And Distillation Compared appeared first on Articles. Read Entire Story

25 Women Who Rock at Digital Marketing

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2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of… Read Entire Story

Keys to Greatness (or Just Getting More Great Stuff Done)

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This week, we have lots of pragmatic advice for you on how to be a happier, more productive person. Because you’re good enough, you’re smart enough, and gosh darn it, this joke has now been permanently rendered un-funny. On Monday, Morgan Dix (he happens to be one of our Certified Content Marketers) revealed what meditation Read More… The post Keys to Greatness (or Just Getting More Great Stuff Done) appeared first Read Entire Story

Content Marketing Lessons from 4 Holiday Advertising Fails

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Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or annoy anyone. It’s an easy formula, but one that a surprising number of brands mess up every year. Fortunately for… Read Entire Story

Reverse Osmosis And Desalination

Today, man’s needs for resources are growing in leaps and bounds and technology is hard put just to keep in stride. One of these is the dire need for water. As a matter of fact, in certain places in the world the need has been getting more and more urgent daily. Technology’s answer at the… The post Reverse Osmosis And Desalination appeared first on Articles. Read Entire Story

5 Tips to Help You Consume Content More Productively

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As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well. In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. We also need to keep abreast of what’s happening in our niche to stay… Read Entire Story

Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

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For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers?), the vast majority are excited to see what Ann Handley has in store for this year’s conference. There are two things that make this conference one of my favorites: The content is amazing. The people are amazing. This is my third year attending MPB2B and my first year speaking, so I’d like to think that … Read Entire Story

An Ode to Content Marketing World: A Look Back at Some of Our Favorite #CMWorld Moments

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Can you imagine life before Content Marketing World? I can’t, and I will only be attending my third year of this information-packed conference this week. What Joe Pulizzi, Cathy McPhillips and the rest of the team at Content Marketing Institute have built over the past 7 years is truly amazing. Each day is filled with learnings from top content marketers, fun games and lunch and learns and awesome after-parties. Below you’ll find fun some highlights from our involvement from Content Marketing World’s inception, to happenings at the conference this week. Enjoy! 2011: When it all Began As I… Read Entire Story

Give Influencer Content Programs a Promotional Edge with Digital Advertising

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It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested in. Highly rated shows. Maybe I watch one of those trending shows that everyone is talking about? I mean I’ve never seen that Making a Murderer show… did I miss out on that one? My mind continues to jump around with the unlimited options in front of me. When you have virtually unlimited options in front of you it’s almost impossible to make a choice. This is probably… Read Entire Story

Create Ranking Content by Conquering Competitive Keywords

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Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact. To conquer any keyword you want to rank for, there are multiple steps that you should take as a marketer to see the best return on your investment. SEO still works and is not “dead.” Instead, SEO takes patience and dedication to see the results that you are expecting. There are no silver bullets for search engine optimization. With that being said, let’s … Read Entire Story

6 Quick & Dirty SEO Research Tips for B2B Content Planning

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When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching. As a result, striking that “perfect balance” between SEO and user experience is a must—and that perfect balance is rooted in the content planning stage. “SEO needs to be baked into… Read Entire Story

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

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Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis. To help set the stage for her session, Ashley asked: who is fried on content marketing? To no one’s surprise, nearly every marketer in the room raised their hands. As Ashley shared, there are four reasons… Read Entire Story