Top 10 Most Read Articles of 2017

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We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention. Starting from the 10th and moving to the number 1 spot. #10  How to Avoid Being Deceived By Data In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be… Read Entire Story

Target Top Subscribers in 15 Seconds or Less

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Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks, and shares to identify  top subscribers. (Conversion from a subscriber to a customer is another way to determine top performing… Read Entire Story

It’s Worse Than Pointless to Continually Ask ‘What’s a Good Conversion Rate?’

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Settling for the norm keeps you from being your best. Read Entire Story

Real Estate Landing Pages (Our Customer Favorites + Why We Think They’re Great)

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Whether you’re an independent realtor or work at a real estate agency, you can gain a competitive advantage if you have owned digital properties to drive your paid and social traffic to. Owned properties — like landing pages — provide you more control in real estate versus relying on popular listing sites where the journey isn’t always clear, you can’t customize your call to action or match your branding. In short, … Read Entire Story

5 Hardest Things in Conversion Optimization

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Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Having to be an expert in many things. CRO is multidisciplinary and cross-functional. Conversion optimization specialists must be “polymaths,… Read Entire Story

Leading Indicators of Customer Churn, And What to Do About It

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You’ve been acquiring a ton of customers lately for your SaaS company. On the surface, this seems awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign up, they seem to fly right out the back door. Why is this happening? Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer churn. What is customer churn? Every SaaS … Read Entire Story

Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

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You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to help guide the way. But there’s a nagging voice at the back of your mind: Does this “best practice” advice apply indiscriminately to my industry? Does this author really know anything about my audience at all? “Best practices” become “better practices” when they are industry-specific. When our design team was recently wireframing new … Read Entire Story

Travel Marketers Have a Trust Problem

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As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to convince your prospects to spend thousands of dollars and precious vacation time. Meanwhile, your prospects are increasingly wary of the legitimacy of your offers (thanks a lot, Fyre Fest). Here’s to hoping your vacation is memorable, but not in a meme-worthy kind of way. Your challenge then is to effectively convey trust… Read Entire Story

How to Measure Content Marketing ROI: A Simple 4 Step Process

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Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out the easiest way to measure content returns. Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. That is, you need to know which channels cause clicks to which articles, which articles convert visitors into … Read Entire Story

20 Jokes Only a B2B Marketer Will Get

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Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland. But if our content is going to stand out in the crowd, we’ve got to get in touch with our funny bones. With that in mind, here are 20 brand-new jokes that only a B2B marketer could love. … Read Entire Story

10 Easy Wins to Improve Your B2B Marketing Leads

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And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our profession. We’re not here to just raise awareness, get subscribers, or foster engagement. All of these goals should be parts of a strategy to get to the ultimate goal: lead generation. We have more tools now than ever… Read Entire Story

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

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In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?” That’s what this post is about: looking inward instead of outward. Investing in user experience instead of further ad spend, promotion… Read Entire Story