Product Awareness Month: Why I’m Writing 30 Blog Posts in 30 Days

We Have 1.06 Products. I wrote that statement on a whiteboard at the start of a website brainstorm session. What does 1.06 products mean? 1.06 sums up my frustration at the adoption rate of our new products. Yup, Unbounce is now more than just a landing page builder. We released two new products, namely “overlays” and “sticky bars”, and we grouped them together under an umbrella term “Convertables”. The number 1 represents our flagship … Read Entire Story

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time

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Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you spent all your money opening the shop, and haven’t the funds to hire someone to help the customers while you tend the register. So when the shop gets busy, you notice many of your patrons become overwhelmed by the selection, often walking out of… Read Entire Story