Gretchen Rubin — Experiments in Happiness and Creativity

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“I wish I could not wish.” – Gretchen Rubin Gretchen Rubin (@gretchenrubin) is the author of several books, including the New York Times bestsellers The Four Tendencies, Better Than Before, The Happiness Project, and Happier at Home. She has an enormous readership, both in print and online, and her books have sold three million copies worldwide, in more than thirty languages. On her popular weekly podcast, Happier with Gretchen … Read Entire Story

How We’re Building a Digital Advertising & SEO Dream Team

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In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled marketers with the right mix of both skillsets is heating up. At TopRank Marketing, we’re taking part in that hunt. After more than 15 years as a digital marketing agency, if there’s one thing we’ve learned, it’s that the collective talent of our team members is what drives our clients’… Read Entire Story

2017 Content Excellence Challenge: The November Prompts

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It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it. This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They go together like (dare I Read More… The post 2017 Content Excellence Challenge: The November Prompts appeared first on Copyblogger. Related… Read Entire Story

What Makes a Successful Salesperson (Infographic)

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Not anyone can become an entrepreneur. There are certain entrepreneurial traits that only exist in a select few. And even if someone has most of the traits, he/she isn’t guaranteed… Read more » (c) Read Entire Story

Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

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Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily Read More… The post Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes … Read Entire Story

How to Make Your Employees More Creative at Work

In every type of job, there is always room for creativity and innovation. Read Entire Story

This Common Belief Could Be Blocking Your Creative Potential

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A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than English. “I want there to be a word-for-word translation and get … Read Entire Story

Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll

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Why Creativity Matters More in the Age of Mobile [Infographic] Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today Goodbye Forever, Orange Fingers — Eating Cheetos Could Get an Epic Upgrade Cheetos and Betabrand are coming together to solve a long-time … Read Entire Story

7 Real-World Ways to Think Like an Artist for Better Content Marketing

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Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, … Read Entire Story

Your 2017 Content Excellence Challenge: The January Prompts

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In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community. The first prompt each month will be creative — prompts intended to improve your craft. The second will be productive… Read Entire Story

4 Ways to Detach from Anchor-Like Blogging Outcomes

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Getting severely attached to blogging outcomes can cripple your career. I was fully convinced I was the worst blogger on earth when I sold 4 copies of a book in 4 months. The book was titled “The Blogging Manifesto.” I devoted an entire blog to the book. Got lots of traffic. But 4 sales. Halfway decent read, a blog and brand ago in a galaxy far, far away. I was down … Read Entire Story

Getting Ahead: 6 Ways to Increase your Productivity

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Feeling Like You Aren’t Getting Ahead? Learn These Six Ways You Can Increase Your Productivity Do you go into the office every day and feel like you just can’t get… Read more » (c) Read Entire Story