Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

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The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five years, search will lose share to display and social advertising while video will scale,” Forrester said. “These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.” To keep pace with these trends and take advantage of growth opportunities, many marketers … Read Entire Story

Bespoke’s Post-Market Closer — Lots of Bubble Talk Lately — 8/7/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we focus on all of the “bubble” chatter we’ve been hearing lately regarding the stock market and the Tech sector more specifically.  The chart below is one of many included in tonight’s report that compares the current bull market that began on 3/9/09 to the longest bull market on… Read Entire Story

Now is a good time to buy a new set of sheets from one of our favorite bedding startups

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Brooklinen is raising the price of its Classic Core Sheet Set by 18% on Wednesday, August 2. Now is a good time to consider buying a new set of sheets. Read Entire Story

4 Reasons to Use a Credit Card for All Purchases

It used to be that using a credit card for purchase was a bad thing.  In fact, it used to be implied that using a credit card meant that you actually didn’t have the money and would put it on the card so you can worry about paying it off later.  While that is true to the fact that you can pay later (usually takes a few weeks for the statement period to be over to pay by the due date), it actually makes perfect financial sense to not only use a credit card, but to … Read Entire Story

The Closer — 20 Percent Of Anything Is A Lot! — 4/24/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we take a look at what a cut in the corporate tax rate would mean in practice relative to the size of the economy and the current deficit. We also take a look back at the impact the last government shutdown had on economic data. The Closer is one of our most popular reports, and you can sign up for a free trial below to… Read Entire Story

Bespoke Brunch Reads: 4/23/17

Welcome to Bespoke Brunch Reads — a linkfest of the favorite things we read over the past week. The links are mostly market related, but there are some other interesting subjects covered as well. We hope you enjoy the food for thought as a supplement to the research we provide you during the week. Labor Markets Northern New England’s Good Jobless Numbers? They’re Bad by Jon Kamp and Jennifer Levitz (WSJ) While the current popular obsession is insufficient employment, at least one region is feeling the pinch from the opposite side of the equation and it’s not all roses when there’s nobody to hire. [Link; paywall] Estimates of potential employment growth by Guillermo Roditi Dominguez (NRI/Medium) The raw math behind how fast employment can rise… Read Entire Story

The Closer — The World’s Most Watched Range — 4/4/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we discuss the current range in the ten year yield, the resignation today of Richmond Fed President Lacker, US Census trade data for February, and factory orders data. The Closer is one of our most popular reports, and you can sign up for a free trial Read Entire Story

5 Business-Funding ‘Rules’ to Break

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New options exist for small businesses struggling to find financing. It’s easier than ever to secure funding — if you’re willing to explore uncommon avenues. Read Entire Story

The Closer — Assessing The Selling, Counting The Current Account — 3/21/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we take a look at the lay of the land after the selloff in US equities today. We also chart up the quarterly BEA data on the current account deficit. The Closer is one of our most popular reports, and you can sign up for a free trial below Read Entire Story

Current Ideas in Small Business, Q1 2017 (FS206)

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We’ve got some articles, some books, some podcasts and some videos that can help you with your vision, motivation, productivity and all the other good stuff you need to succeed in modern indie business. Give the podcast episode a listen if you’re not already subscribed… the context on each of these is fun, inspiring and meaningful. Enjoy! It’s better to listen on the go! Subscribe on iTunes Subscribe (how to) iTunes Overcast Pocket Casts Stitcher Soundcloud RSS “Current Events in Small Business, Q1 2017” Tweet This Steph’s Stuff: 1. I completed Season One of Courage + Clarity! Lots of people listening know we decided to start another podcast under the Fizzle umbrella called… Read Entire Story

The Bespoke Report – Gr-Eight Expectations

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Eight years ago this week, the greatest buying opportunity in the lifetime of just about everybody reading this note came and went with little fanfare (as is usually the case at bottoms and tops).  Even if you missed the exact low, though, there have been plenty of opportunities along the way to hop on, as the second longest and third strongest bull market of all time charged ahead.  In terms of strength, if the S&P 500 rallies 4% from its 3/1 high, the current bull will also move into second place in terms of strength as well.  Is there still any path left … Read Entire Story

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

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Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers. To develop and execute a successful marketing program, many brands large and small  look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out… Read Entire Story