How to Become a Better Data-Informed Content Marketer

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As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change. But is your content marketing strategy taking advantage of all of the data you have at your disposal? Or is some data left on the cutting … Read Entire Story

5 Emails to Schedule Now for Maximum Productivity

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Time is money. Read Entire Story

6 Common Things Good Managers Do to Create Engaged Teams

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Good managers create and boost employee engagement. A lot managers have room for improvement. Read Entire Story

Why Should You Care About Employee Engagement?

Why Should You Care About Employee Engagement? Employee engagement is a concept that continues to spark the attention of every business owner or corporate leader who seeks to grow a successful company. Most of the time, people think that satisfied employees are engaged. While these terms are used interchangeably, it’s important to understand that satisfaction is simply afeeling of contentment while engagement entails real involvement, passion, and increased productivity. Do you think you need to boost your employees’ level of engagement this year? Here are the best reasons why you should. Reduced Absenteeism This one’s a no-brainer. It doesn’t take a smart person to know thatabsenteeism is common among employees who lack interest in their work. … Read Entire Story

Increasing Open Rates: Magic or Method?

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Excitement over email marketing tends to increase as your list grows. You can’t help but feel proud of your work as you add 5,10, 50, 100+ subscribers each week. These milestones build confidence in your abilities as a content marketer. It’s time to take the next step on your journey and attend an event to network with fellow content marketers, bloggers and online entrepreneurs. At the event, everyone’s buzzing around, comparing best… Read Entire Story

Totango is the Solution for the Enterprise: Welcoming Jim Coleman and New Enterprise Customers

Totango is in the business of helping enterprise companies achieve customer success excellence, and we recently made two big moves to support this mission. Jim Coleman has joined Totango as the SVP of Customer Success. Jim joins us most recently from CallidusCloud Engagement Solutions (NASDAQ: CALD), where he was a member of the leadership team for the go-to-market strategy of multiple customer and employee engagement products while maintaining best-in-class retention … Read Entire Story

6 Influencer Marketing Lessons Marketers Can Learn from Journalists

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As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns.While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all. Truly, the people I engaged with were more than connections. They were lifelines. They represented untold stories, interesting perspectives, inside scoops and friendly gateways to new sources, allowing me to craft quality news pieces that people actually wanted to read, share and talk about.Now as a digital marketer, … Read Entire Story

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales

61 questions to create magic through your (improved) business-writing skills Read Entire Story

How to monetise your influence type: Platform-Specific Superstar

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When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us! Different influence types means there are different ways to monetise your influence as well. In this series we’ll take a look at which monetisation strategies better suit your influence type. Hopefully you’ll find … Read Entire Story

4 Ways Top Managers Motivate And Engage Employees

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Since the beginning of this century, when Gallup first began to measure workplace engagement in the U.S., more than two-thirds of workers have stated that they are not interested in… Read more » (c) Read Entire Story

4 Powerful eCommerce Blogging Tips To Boost Your Sales and Revenue

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Starting an eCommerce business is not as complex as it used to be just a few years ago. This is why you see so many online stores selling all kinds of stuff on the web. But one problem that most of these new eCommerce websites face is attracting relevant traffic to their products. And no traffic means no sales. Starting a blog is one of the best things you could do for your eCommerce… Read Entire Story

PB116: How to Snap Readers out of Passive Lurking to Become Engaged

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Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Move Readers From Passive Lurking to Engagement Welcome to episode 116. I am working through a series that helps you to warm your blog readers up.  In episode 112, I introduced the four stages of warming your […] The post PB116: How to Snap Readers out of Passive Lurking to Become Engaged appeared Read Entire Story