Open Cart or Closed Cart? That Is the Question.

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As someone who’s been in online business for almost a decade now, I’m grateful to have met and built friendships with many amazing people, such as Amanda Bond and Greg Hickman, who’ve been successfully selling products online for years. I’ve learned so much from these people over the years, and have been truly inspired by all of them. I’ve poured all of that learning and inspiration into my recent online course launches: Smart From Scratch and Power-Up Podcasting. I’m so thankful for that. As I continue to learn more (there’s always more to learn!) about selling and promoting products online, there’s one question that I keep asking myself (and, as I’ve realized, I’m not alone in this). That question… Read Entire Story

Broad Vs. Niche Content: How to Find the Right Content Marketing Balance

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“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove effectiveness through lead capture, conversions, and closed deals. These metrics used to be the sales department’s problem. As marketing becomes more data-driven, though, marketers are increasingly held responsible for proving their contribution to revenue. Sometimes we end up swaying from one side to… Read Entire Story