Breaking Down I-9 Compliance Best Practices for 2018

Image Credit: awrangler / Breaking Down I-9 Compliance Best Practices for 2018 Every employer knows that federal law requires them to have each employee complete an I-9 employment eligibility form before he or she can start working. To this end, the I-9 form verifies identity as well as the right of the new employee to work in the United States. Additionally, he or she must also provide documentation that confirms identify and citizenship. Overlooking this step or turning in forms containing mistakes subjects the employer to large fines and penalties. It seems like it should be a straightforward process. However, verifying employee eligibility… Read Entire Story

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

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2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday One in three people—2.48 billion—worldwide … Read Entire Story

How to Start a Private and Lucrative Recycling Business

Image Credit: aremac / How to Start a Private and Lucrative Recycling Business Starting a recycling business is a responsible environmental decision. What’s more, it’s an opportunity to earn a good living. One of the biggest things that prevents people from doing it is the misconception that these businesses focus only on collecting old paper, bottles, and soda cans. In reality, though, the biggest profit comes from removing gold from cell phones and computers as well as refurbishing and selling household goods. RELATED ARTICLE: JUNK REMOVAL VANCOUVER: A SMALL-BUSINESS SUCCESS STORY Skills Needed to Start a Recycling Business People who enjoy the most success in this … Read Entire Story

Your Customers Are the Key to Expanding Your Business

Your Customers Are the Key to Expanding Your Business As a business owner, you know only too well that without your customers, your business would grind to a halt. Your customers are your business’s lifeblood. You also know that the key to improving your bottom line is expanding your business. Depending on the nature of your business, expansion could mean opening new stores in multiple locations or adding new products or services to your current offerings. However, regardless of your expansion strategy, one thing remains constant: Your customers make expansion possible. Customers Are a Source of Revenue Your business needs money not only to stay operational, but also to spread its wings… Read Entire Story

Doing the Two-Step: Opt-In Forms That Is [A Psychology Principle With Conversion Data]

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I’ve no idea how to actually do the two-step. Apparently it looks a little something like this: It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. .single-post .card-system-page.section-lib-post.container .lib-container {max-width: none; width: 100%;} .single-product-marketing .card-system-page.section-lib-post.container .card-system-sidebar {display: none;} hr {margin… Read Entire Story

The Ultimate Way to Track Your Influencer Marketing Campaign

The Ultimate Way to Track Your Influencer Marketing Campaign While influencer marketing works well, it’s important to know exactly how well your influencer marketing campaign is working. Each company wants to see how influencer marketers improve their branding. Hence, tracking your campaign is important. Here are a few ways to do that. 1. Watch for Traffic An influencer’s job is to drive traffic to your campaign. Seeing how many people have visited your social media page, your blog, website or vendor page is a good way to know if an influencer is … Read Entire Story

How to Motivate Employees to Track Time and Improve Productivity

How to Motivate Employees to Track Time and Improve Productivity Productivity precedes profit. Thus, every business manager needs to improve productivity and keep their employees productive. Some create lavish break rooms equipped with game consoles, snacks, and cold drinks. Others resort to scrutinizing behavior and applying constant pressure. However, there are cheaper and friendlier ways to improve your employees’ day-to-day productivity. Chief among these is time tracking. In this post, you’ll learn how you can track employees’ time without insulting … Read Entire Story

How to Become a Better Data-Informed Content Marketer

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As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change. But is your content marketing strategy taking advantage of all of the data you have at your disposal? Or is some data left on the cutting … Read Entire Story

Elevate Addiction Services Uses SMART Approach to Help Workers End Opioid Dependency

Elevate Addiction Services Uses SMART Approach to Help Workers End Opioid Dependency The opioid crisis is getting more alarming each day. Addiction services are sorely needed to address the problem. President Donald Trump recognized the severity of the issue. In the process, he cited the blatant abuse of alcohol and drugs in Silicon Valley. It’s clear that this substance abuse problem in the work environment is a critical issue for both entrepreneurs and workers. The challenge, however, lies in the creation … Read Entire Story

The Role of SEO in Growth

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Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition. Getting users familiar with your product by visiting them on your site or in app. One of the biggest channels to do that is through organic search traffic. Over… Read Entire Story

Warning: Don’t Underestimate Direct Mail Lead Generation

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The rise of digital marketing has brought sweeping changes to the B2B lead generation game. Every year, companies pour billions of dollars into digital marketing campaigns, from whitepapers and ebooks… Read more » (c) Read Entire Story

Technology isn’t the Problem, We Are. An Essay on Popups.

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Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market. You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker: “How do I great marketing for a boring product or service?” That’s a … Read Entire Story