How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

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Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer significant advantages. This is not a conversation about your website (which is purely for organic traffic), … Read Entire Story