Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

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Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today Google Search Console Adds 16 Months of Data Can I get a heck yes?! Google has confirmed that Google Search Console will now … Read Entire Story

These Are the Secrets to a Successful Twitter Campaign

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And check out the brands that scored big this year. Read Entire Story

3 Steps to Build the Next Great App

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Even online, you get one chance to make a good first impression. Your mobile storefront has to meet user expectations the first time. Read Entire Story

What Entrepreneurs Will Find New and Cool About the IOS 11 App Store

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You’re already familiar with SEO, or search engine optimization. Now, meet ASO, or app store optimization. Read Entire Story

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal The print catalog era is over — but Facebook wants … Read Entire Story

Immersive video is part of the future of digital advertising

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Screenshot / YouTubeThe digital ad space is murky, and it’s becoming increasingly clear that users aren’t seeing as many ads thanks to ad-blocking technology. And even when they do see ads, more than 60% of users say they find them annoying and intrusive. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. In short, the industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else. But immersive video through virtual and augmented reality could change all that. For… Read Entire Story

Google AMP Reviewed: How Has It Changed SEO? – Search Engine Journal

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Search Engine JournalGoogle AMP Reviewed: How Has It Changed SEO?Search Engine JournalI'd imagine many SEO experts would contend that the benefits far outpace the negatives. Let's dive a little deeper into the pros and cons of utilizing AMP for your mobile web design and why the AMP project hasn't saturated the mobile market yet.Google tests ways to encourage news subscriptionDeccan Chronicleall 41 news articles » Read Entire Story

Your mobile website optimization guide (or, how to stop frustrating your mobile users)

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Reading Time: 15 minutesOne lazy Sunday evening, I decided to order Thai delivery for dinner. It was a Green-Curry-and-Crispy-Wonton kind of night. A quick google search from my iPhone turned up an ad for a food delivery app. In that moment, I wanted to order food fast, without having to dial a phone number or speak to a human. So, I clicked. From the ad, I was taken to… Read Entire Story

7 Key Design Elements for a Mobile Landing Page that Converts

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This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals. But is your landing page optimized for mobile users? … Read Entire Story

104 Facts You Didn’t Know About Mobile Marketing (Infographic)

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Just last year, mobile devices overtook desktop in internet usage. Read Entire Story

The Top 5 Reasons You Need Business Mobility

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Interacting with your customers, no matter where you are, is vital to your success. Read Entire Story

7 Essential Tech Your SMB Can’t Live Without in 2017

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A recent 2015 study performed on SMB marketers in the U.S. found that 29 percent of all small businesses polled said that tech has a major impact on how their… Read more » (c) Read Entire Story