[Mobile] How to Turn Your Blog Posts Into a Mobile App Experience – Using Sticky Bars

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With so much of your traffic coming from people’s phones, it’s essential that we start to craft exceptional mobile experiences. This means going beyond simple responsive design if you’re going to create a superior mobile UX (user experience) that stands out from your competition. IMPORTANT: Use your phone to read this post – it’s designed as a mobile experience. ***Click here to show a mobile nav bar***. … Read Entire Story

Doing the Two-Step: Opt-In Forms That Is [A Psychology Principle With Conversion Data]

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I’ve no idea how to actually do the two-step. Apparently it looks a little something like this: It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. .single-post .card-system-page.section-lib-post.container .lib-container {max-width: none; width: 100%;} .single-product-marketing .card-system-page.section-lib-post.container .card-system-sidebar {display: none;} hr {margin… Read Entire Story

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

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Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? Of course not. As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy. There are five primary elements to make up the architecture of a popup, and then there’s a layer of interaction design beneath that which deals with the functional aspects such … Read Entire Story

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

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I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA). I’m sure you know about some pages like this on your website, but you’re using one of… Read Entire Story

Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days

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We Have 1.06 Products. Do we suck at product marketing? I wrote that statement on a whiteboard at the start of a website brainstorm session. What does 1.06 products mean? 1.06 sums up my frustration at the adoption rate of our new products. Yup, Unbounce is now more than just a landing page builder. We released two new products, namely “overlays” and “sticky bars”, and we grouped them together under an umbrella term “Convertables”. The number 1 represents … Read Entire Story

How Translation Can Help Small Businesses

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Businesses today, no matter their size, cater to a multi-ethnic market. It does not matter where they are located. Consumers who speak various languages will use their products or services.… Read more » (c) Noobpreneur.com Read Entire Story

How to Get Your First 100 Sales on Amazon

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Learn the best and most cost effective way to start selling on Amazon Read Entire Story

11 Ways to Boost Your Sales Performance

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The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Read Entire Story

How He Convinced 300,000 People to Work With Him, From Malaysia

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At first, no one would pay attention to this entrepreneur. Now, he has 450 staffers in 40 offices around the globe. Read Entire Story

What to Do When Facebook or Google Wants to Steal Your Idea

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Startups can fight back against the big guys and win. Read Entire Story

Elevate your Marketing Career with One Simple Word: Strategy

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Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward. And, his ability to grow the talent he manages, the product he sells and the bottomline. So, how did… Read Entire Story

How to Nurture Customers During the Long Growth Stage

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After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, this stage is the longest. Looking at the representation below, customers typically spend 30 days in the new or onboarding stage, 30 days in the renewal stage, and the remaining time or 305 days of the year, in the growth stage. Are you engaging customers during the entire growth… Read Entire Story