Don’t Even Think ‘Merger’ Without Taking These 5 Steps First

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There are plenty of ways for mergers to fall through, but not all are destined for failure. Follow five steps to prevent any last-minute meltdowns. Read Entire Story

Yes, You Can Still Bootstrap Your Startup From Zero to Millions of Users.

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Against the odds, but it’s possible. Or at least it’s not impossible. Read Entire Story

Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color

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From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and physical experiences. Vistaprint Study: Social Media and Blog Usage by Fortune 500 Companies in 2017. Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, University of Massachusetts, Dartmouth. MarketingProfs Snapchat seeks salvation in long… Read Entire Story

Beyond “One Size Fits All” A/B Tests

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If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance” or “Don’t stop a test until it reaches YYY conversions” – where XX% is usually a number higher than 95… Read Entire Story

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

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Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer marketing to deliver ROI to your business. Some of us may still be thinking about influencer marketing as a B2C tactic. A Kardashian on Instagram touting the newest vitamin. This isn’t exactly relevant to those of us in the B2B space. Except, what if we think about… Read Entire Story

Bespoke Brunch Reads: 10/15/17

Welcome to Bespoke Brunch Reads — a linkfest of the favorite things we read over the past week. The links are mostly market related, but there are some other interesting subjects covered as well. We hope you enjoy the food for thought as a supplement to the research we provide you during the week. See this week’s just-published Bespoke Report newsletter by starting a no-obligation two-week free trial to our premium research platform. Money New York Fed President Sent Puerto Rico a Jet Filled With Cash by Jonathan Levin … Read Entire Story

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

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Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter Plans To Release A Bookmarking Tool #SaveforLater. You know how you can save posts to read later in Facebook? Well, Twitter is looking to do the same thing. For all of you liking posts as a way to bookmark, you can stop that practice with this new feature. Will this mean likes will go down? Probably. BuzzFeed New Research: The state of marketing attribution … Read Entire Story

The Closer — Poloz Punishes, Dancing Durables, Foreign Gasoline — 9/27/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we discuss the outlook for USDCAD ahead of monthly GDP Friday and in the wake of Governor Poloz’s speech today. We also review durable goods activity reported by the Census today and recap petroleum market data from the EIA. The Closer is one of our most popular reports, and you can sign up for a free trial below to see it! See today’s post-market Closer and everything else Bespoke publishes by starting a no-obligation 14-day free trial to our research platform! Read Entire Story

The Closer — New Highs and Global Leading Indicators — 9/11/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we take a look at the breadth of the S&P 500 and the breadth of global growth. The Closer is one of our most popular reports, and you can sign up for a free trial below to see it! See today’s post-market Closer and everything else Bespoke publishes by starting a no-obligation 14-day free trial to our research platform! Read Entire Story

The Closer — Production & Productivity — 9/7/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we review weekly EIA data and the BLS Nonfarm Productivity and Costs revisions. The Closer is one of our most popular reports, and you can sign up for a free trial below to see it! See today’s post-market Closer and everything else Bespoke publishes by starting a no-obligation 14-day free trial to our research platform! Read Entire Story

The Closer — Chicago Potpourri — 8/21/17

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Log-in here if you’re a member with access to the Closer. Looking for deeper insight on global markets and economics?  In tonight’s Closer sent to Bespoke Institutional clients, we update our tracking of GDP growth based on the Chicago Fed National Activity Index, review the impact of FX on trade for two large economies, and note the implications of a series of daily declines in USDJPY. The Closer is one of our most popular reports, and you can sign up for a free trial below to see it! See today’s post-market Closer and everything else Bespoke publishes by starting a no-obligation 14-day free trial to our research platform! Read Entire Story

How to Build a Robo Advisor: Advice for Starting a Robo Advisory

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Robo advisors are going to transform the global wealth management industry. See how you can get a piece of the pie by building your own robo advisor. Read Entire Story