11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]

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I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of my favorite things to do (as a marketer) is to reverse-engineer marketing experiences – good and bad – to define an equation that can be used to score them. It’s primarily a heuristic exercise, but I find it’s an incredibly… Read Entire Story