So, I spent $139,614.18 on one Facebook ad. Here’s why I did it…

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Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. * They opt in to your email list. * You send them valuable content. * You then ask them to buy something. And the entire system is 100% automated through your email autoresponder. This … Read Entire Story

How to Sell More: 3 Steps to the Perfect Sales Pitch Online

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How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t a moron. She’s your wife.” He said this more than 50 years ago, but the spirit of what he said was 100% right. The customer isn’t a moron. She’s your wife. He’… Read Entire Story

The 7 Fatal Mistakes People Make Selling Stuff Online

When an entrepreneur asked Mark Cuban about the secret to success in business, he fired back: “Sales cure all.” And he’s 100% right. More sales means more revenue. And more revenue means you can do what you love and make a great living doing it. You no longer need to count the pennies in the couch before you make a decision. The problem is, people often make HUGE mistakes in their quest for generating more sales… …and I’ll reveal each of them today. Here’s Why You Must Fix Each Of These Mistakes Today I’m Derek Halpern, and I’m the founder of Social Triggers. You’re here because you heard I can help you sell more, at higher prices, without… Read Entire Story

“Why are sales pages so long? Do people even read it?”

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Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out… It appears those sales pages can actually work, right? “But just because it works doesn’t mean I want to do this! It’s so…. bleah…” And I can relate. I actually felt the same way. Then I had a big AHA moment that changed everything. I want you to take a second … Read Entire Story

Before you write one word of a sales page, do this first…

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And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages. … Read Entire Story

Ever been offered $500 for a $5000 job? Here’s why people think they can under pay you…

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So, you’re a freelancer. And you take great pleasure in doing great work for your clients. But the “good” clients are few and far between. The reality is this: most people contact you and try to pay you $500 for a $5,000 job. HOW ANNOYING, RIGHT? Of course, you hope you never work with someone like this. After all, if they don’t value you and your work, why should you even give them the time of day? But sometimes you “come down a little” because, hey. You got bills to pay. Plus, who knows how long it’ll be till the next gig comes along? Now what if I said you could eliminate these ridiculous requests? What if I said you could … Read Entire Story

home selling tip

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Home selling tips are everywhere – some suggesting things you might never thought of, some are general ones you’re likely to find everywhere. But just because they’re common doesn’t mean we should stop making them. Here are some home selling … Continue reading → Read Entire Story

How to Motivate People to Buy

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If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it comes down … Read Entire Story

3 Things to Consider when Selling Products for The First Time

Gary Vaynerchuk once said that because of a wrong take on entrepreneurship and the startup culture, people think that they are entrepreneurs when they never sold anything in their life. … Read more » (c) Read Entire Story

Monetizing Your Mailings by Selling Digital Content

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We touched on this topic not too long ago in our post Using Autoresponders to Help you Sell and today we are going to take a closer look at how to get started selling digital products to monetize your mailings to generate another income stream. Most blogs should be able to create a digital product to sell and generate income. While it might be hard to see how this revenue… Read Entire Story

4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands

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Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably in the right place. You’re trying to provide value and put your best offers in front of people — but your approach might miss the mark. And that wrong approach might cause terrible conversion rates for your opt-in forms and low sales … Read Entire Story

How to Create Product Pages that Produce the Results You Want

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Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is the top result? It should be the product page for Jeff Goins’s ebook on Amazon. In fact, the first entry should be the Kindle version and the second entry should be the paperback version — both on … Read Entire Story