How 5 B2B Brands Are Using Snapchat and Instagram Stories

Image b2b-brands-instagram-and-snapchat-stories.jpg

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh my, how far we’ve come. Today, networks like Snapchat, Instagram, Messenger, and other marketing channels are becoming new breeding grounds for B2B brands. But with frequent product updates introducing new features and advertising tools, brands are often left wondering what the best approach is. … Read Entire Story

Why God’s way takes longer

Image Godswaytakeslonger-copy.jpg

It is kind of like becoming a tree I was staring at a tree the other day just day-dreaming and kind of worrying about how long it was taking to get answers to prayer for a few issues in my life. I was reminded of… Psalm 1:1-3 How blessed is the man who does not walk in the counsel of the wicked, nor stand in the path of sinners, nor sit in the seat of scoffers! But his delight is in the law of… Read Entire Story

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Image Content-Marketing-Stats-Infographic-MarketingProfs.png

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages Twitter’s new Direct Message Cards that can include as many as four CTA buttons that will send users to specific content. The cards can also be used in organic tweets and are designed to encourage one-on-one conversations, making it easier for brands to connect with their audience. (AdWeek) Hello Google Attribution, Goodbye Last-Click Marketers around the world are rejoicing after the announcement of the… Read Entire Story

Are Instagram Stories are a Better Home For Content Than Snapchat?

Image 210790618.jpg

This is a guest contribution from Nick Rojas. When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. In less than a month, however, many marketers are have already concluded that Instagram Stories is more than just an alternative … Read Entire Story

PB141: Challenge: Create a Story Post

Image CHALLENGE-4-WRITE-A-STORY-POST-1024x512.png

Challenge: Create a Story Post This is 4th challenge in ProBlogger’s 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off a couple of episodes ago. To recap – every day for the next week I’m going to suggest a particular style of blog post for you to create. My challenge is to create and publish that challenge – to join our ProBlogger Challenge Group on Facebook and to share your … Read Entire Story