10 Excellent Niche Business Examples to Learn From (FS209)

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche. Now, if you’re already selling a bunch of product successfully — if your storehouse and bank account is full! — well then, you probably don’t need to specialize any more… it’s working, you’ve got it, well done. But, for many of us — especially those of us who are still getting our businesses off the ground — specialization, aiming at a smaller niche, focusing… Read Entire Story

10 Conference Hacks to Help You Crush Marketing Event Attendance

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In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned. Early on when I started working for TopRank Marketing, our CEO Lee Odden gave me a crash course on … Read Entire Story