Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

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Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples:So I’ll give you a bunch … Read Entire Story

Simply the Best: 2016’s Top Content from the Moz Blog

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Posted by FeliciaCrawfordNow that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is that you’ll feel inspired. That you’ll learn something new, or reflect on what’s changed. That you’ll tack a new task onto your bucket list (“Become a Moz Top Commenter” is way more hip than traveling to all 7 continents, people). … Read Entire Story

How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

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Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it’s an incredibly important consideration. In today’s Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHi, everyone down … Read Entire Story

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

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Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep… Read Entire Story

Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

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Posted by randfishShould you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about page markup and tags and which ones still matter for SEO. Now, weirdly enough, … Read Entire Story

Targeted Link Building in 2016 – Whiteboard Friday

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Posted by randfishSEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success. Click on the whiteboard image above to open a high resolution version in a new… Read Entire Story

Effective Marketing Mix, Post Published – Now What, #TwitterFlightSchool For All Marketers, #Speedlink 04:2016

Hi everyone, hope you all had a great and productive week! Creating the Right Marketing Mix From search ads and SEO to display ads, content, your social efforts and more, there’s a lot to consider when creating the correct marketing mix. In Rand’s Whiteboard Friday below, he offers advice on how and why you should be looking at your funnel to ensure you have a balanced, effective marketing mix. 10 Things To Do After Your Post Goes Live Some bloggers (specially beginners) may think that after hitting the “publish button” it has aleady reached the final stage of their efforts in content marketing. While post production is definitely the most important step, following that is most probably even more… Read Entire Story

Content Marketing For B2B, Top SEO Tips 2016, Tools and Tips For Social Media Marketers, #Speedlink 03:2016

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Hi everyone, hope you all had a great and productive week! Content Marketing Tips for B2B Organizations – Whiteboard Friday B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for successful… Read Entire Story

How To Prioritize SEO Tasks, Do Curated Content RIGHT, Google+ Hashtags Visibility, #Speedlink 46:2015

Hi everyone, hope you all had a great and productive week! How to Prioritize SEO Tasks & Invest in High-Value Work Items One thing we can all agree on: there’s a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we’re getting the highest return on them. In Rand’s Whiteboard Friday video below, he tackles the question that’s a constant subtext in every SEO’s mind. How to Do Curated Content RIGHT: A Step-by-Step Guide It’s one of the biggest drawbacks of content marketing. How are you supposed … Read Entire Story

Remarketing to People That Have Already Visited Your Website – Whiteboard Friday

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Posted by randfishSomeone visits your website once, doesn’t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven’t discussed for a while: remarketing.In today’s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about remarketing to … Read Entire Story

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday

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Posted by randfishThere’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective. For reference, here’s a still of this week’s whiteboard. Click … Read Entire Story

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

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Posted by randfishWhen should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing. For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don’t want them to go. We’re going to talk a little bit about… Read Entire Story